Little Baby Bum/YouTube

One of the most popular YouTube channels in the world, the rhymes, the features animated children, was sold.

Little Baby Bum was founded by a London couple in 2011, and has racked up 17.5 billion views in its time.

It was bought by a company called Moonbug for an undisclosed sum, as first reported by Bloomberg.

In addition, the industry, informed observers think, can the Agency several million pounds have paid for the YouTube channel.

Co-founder Derek holder confirmed to the BBC that the sale had taken place, but he declined to comment on the sum offered by the buyer.

“We were looking, the brand to the next level,” he said. “We have seen, who is the team behind Moonbug and what their plans would be, what would it be, that the core is the same, but… make the episodes for TV-around-the-world.”

He added that it felt like the right time to the brand after a “fantastic run”.

Little Baby Bum is usually released long videos, the rhymes often up to an hour, with 3D-animated characters and performances of children.

In the year 2015, Mr holder of the newspaper “the Guardian said,” that his wife Cannis came with a lot of design concepts for the videos.

He also stated that the videos were intentionally long, so that the parents could leave young children in front of you, the for a longer period of time, without you having to repeatedly press “play” on a lot of shorter videos.

The YouTube channel has buy since then in a children’s entertainment Empire – with the weekly video uploads, a magazine, online and were.Feeling proud

“It’s overwhelming, it’s very surreal, to be honest,” said Mr. holder, refers to the billions of views his channel has clocked. “It makes us proud.”

There are also several language versions of the content in English, Spanish, French, Portuguese, Russian, and Japanese.

The name “Little Baby Bum” came from the owners’ nickname for her youngest child.

Moonbug is reported that you four would like to out-bid other would-be buyers of the Small-Baby-Popo -.

“This is just one example of many brands and online channels were very smart in the content that you have created for your audience,” said Alex Brinnand, co-editor of the news Website TenEighty.

“For the mainstream media, it is almost a secret, even laughed despise about you for a while – but the billions of views that you have.”

Mr. Brinnand said he was confident that Little Baby Bum would have sold for “multiple millions” of pounds.