The lifestyle website founded by actress Gwyneth Paltrow has agreed to pay $145,000 (£112,000) for the construction of scientific claims about vaginal eggs.
The regulation also applies to a “flower essence”, that Goop said you might treat depression.
Goop claimed its jade and rose quartz eggs, which are inserted via the vagina, it may balance hormones and regulate menstrual cycles, among other things.
The action was brought by the California consumer protection office.
“The health and the money of the County of Santa Clara residents should never be put at risk by misleading advertising,” District Attorney Jeff Rosen said in a written statement.
“We will be vigilant to protect consumers against companies that promise health benefits without the support of good science, or any science.”Scientists call Tom Brady and Gwyneth Paltrow bluff
Goop said in a statement that while it “believes that there is a honest disagreement with these statements, the company wanted to resolve the matter quickly and amicably. This regulation does not indicate any responsibility on Goop part of it.”
Both the jade and rose quartz eggs, which are sold for $66 and $ 55, respectively, are still on sale, but Goop is forbidden to make additional health claims that are not supported by science.
Goop, in addition, will be prohibited from selling medical devices that are falsely advertised or not approved.
The company has agreed to pay $145,000 in civil penalties, and also offers a refund for customers who purchased the eggs or the flower essence under the false accusations.
He said that he has not received any complaints about the product claims.
Paltrow is increasingly under scrutiny from doctors and scientists who say that the actress is using pseudoscience to sell products on her website Goop.