What interested foreign buyers to the Ukrainian wedding fashion exhibition (photo)

The largest in Ukraine, a bright exhibition of wedding dresses Wedding Fashion Expo Ukraine 2018 gathered more than 3 thousand people from 20 countries. It was held in Kiev in Parkovy center from 4 to 6 November 2018.

Within a few days on the podium were shown 1000 beautiful exclusive 30 dresses from Ukrainian designers. Hundreds of buyers from South Africa, Jordan, Israel, Canada, USA, Turkey, Netherlands, China, Spain, Italy, Greece, Baltic States, Kazakhstan and other countries got acquainted with the collections of wedding outfits and signed a preliminary deal with Ukrainian businessmen.

READ ALSO: Ukrainian producers of wedding dresses are going to take a bite of the world market of $300 million

Traditional Wedding Fashion Expo Ukraine the combination of exhibition stands and runway shows became the optimal solution for buyers: after all, for them the impressions — the main communication platform: here you can see how the dress sits on the figure, to assess the drape of fabrics and other important details, and at the stands of key wedding Ukrainian brands to meet their owners and discuss conditions of cooperation.

According to Tatyana Arsenic, the organizer of Expo Wedding Fashion Ukraine, the event mainly focused on B2B market. Once a year in Kiev are going to different brands present their collections for next year. “This year the exhibition was distinguished by a broad geography of participants and demonstrated a high demand for Ukrainian wedding dresses,” she said.

It is important that at runway shows presented as “commercial” dresses that will be presented in the mass-market and design a bespoke solution.

“The Ukrainian market of wedding dresses is considered to be the leader and stands in second place after China for sewing wedding clothes, — said Irina Bilan, designer TM “Armonia”. – Thanks to such events as Expo Wedding Fashion Ukraine, Ukrainian brands are becoming more and more known abroad. In addition, in its opinion, such format as the exhibition makes the brand closer to the customer: customers can see the dresses on live models, not only in directories, to touch the fabric to assess.

“It is important for us that the exhibition was visited by a very famous European officials, said Peter Yurko, founder of TM “Anna Sposa”. He said that their collection became interested in the Director of wedding exhibition of Barcelona and was invited to come to his shows. According to the businessman, valuable, such a large-scale exhibition at a high level, takes place in Ukraine. “Of course, we go to international exhibitions but are not always able to submit to them all that I would like as abroad participation to cost much more than in Ukraine”.

Expo Wedding Fashion 2018 Ukraine proved that the industry of the Ukrainian wedding fashion is actively developing Ukrainian designers are very popular and not only follow global trends but also create trends in the European market.

Review of collections by Ukrainian designers of wedding dresses presented on the exhibition.

The program and participants

A special festive mood and a sense of celebration throughout the event created the partner Expo Wedding Fashion 2018 Ukraine — TM “Villa Krim”.

Relevant project news to Facebook on the website.

Photo: Alexander Tsybulsky, Anton Shevchenko, Oksana Borovkov, Kirill Vasiliev, Denis Rude.

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