One of the world’s largest producers of plant protection means and seeds company Syngenta has opened in Kiev, the laboratory of digital innovation (Digital Innovation Lab). This is the sixth site in the global network of laboratories.
Ukrainian laboratory will complement the work already available — over the past half year, the company launched 5 similar projects in USA, China, India, Singapore and the UK.
“Our labs in other countries focused on research and study of consumer demand for digital products, developing concepts and creating prototypes of products. Ukrainian laboratory will complement their work by offering a full development cycle, from research and modeling of test samples of digital products, to creating working versions, ready to run with real users and integrated systems Syngenta”, — said at the opening of the laboratory head of global digital technology company Syngenta Benjamin, Ninia.
The Kiev office of the company is located in the innovative and technological Park Unit.city.
The laboratory is equipped with the necessary equipment and software that allows you to create digital a wide range of products in the field of WEB development, big data, mobile applications, virtual reality, the Internet of things.
It is reported that initially, planning to open an office, the company was choosing between Romania and Hungary.
The presence of such a laboratory in Ukraine will allow аgritech start-UPS to partner for entering any market, farmers to test innovative technologies and solutions, and professionals — to access the best world practices and to be aware of the actual problems to create a really need today products.
Director of marketing Department of Syngenta in Ukraine Konstantin Ivanyuk is estimated at more than 20% share of the company in the market of means of protection of plants in Ukraine.
“The Syngenta share on the market of sunflower seeds in Ukraine is about 35%, corn seeds — 7-8%, in the market of plant protection products — more than 20%”, — he said.
In turn, the CEO of the company Gebhard Rogenhofer noted that the Ukrainian market of plant protection products a lot of illegal products.
“The illegal market of crop protection products in Ukraine is big, small packaging, the proportion of counterfeits is at least about 70%, industrial packaging 20% is, at the same time, for forgery of seeds increased about 10-15%”, — said the General Director.
Recall that in 2017 Syngenta opened a scientific breeding center worth $1 million in the Dnipropetrovsk region.
Syngenta is one of the world leaders in the field of plant protection products and seed. The company employs 28 thousand employees in more than 90 countries around the world.
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