What is the best way to get a new film seen by as many people as possible? Give free tickets, of course.
That was the thinking behind the #GoldOpen of the campaign, initiated by the Asian-Americans working in Silicon Valley.
They wanted to promote the film, Crazy Rich Asians, and to increase awareness about the lack of Asian representation in Hollywood.
Free screenings were made through the united states, funded by high-profile, affluent Asian-Americans.
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Projections were carried out in cities such as los ANGELES, New York and Houston.
Andrew Chau, the co-founder of the bubble of the brand of tea, Boba Guys, paid for the screenings in San Francisco and Texas.
This is not the first time this has happened – in January of last year a crowd-funding campaign successfully raised over £2000 to pay for young people to see the film Hidden Figures.
The Black Panther challenge also began at the beginning of this year, with the goal of getting young black people to see the film in New York. The idea soon spread throughout the world.
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The three campaigns have encouraged people to participate with films that offer a more diverse list of characters than most Hollywood movies.
Crazy Rich Asians ” sponsors have been spending thousands of dollars on tests
The tickets were distributed free of charge to young Asian-Americans through youth groups, friends of the sponsors and also a couple of VIPs.
“When was the last time that I have seen many Asians in a theater?” Tim Lim, a 33-year-old political consultant, told the New York Times, after a screening in Washington on Monday.
Your friend was one of the movie sponsors and promised to go see it another three times.
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Crazy Rich Asians is a film based on the best-selling novel by Singaporean author Kevin Kwan and the story follows american-born Chinese, an economics professor Rachel Chu.
It is a romantic comedy with a predominately Asian cast and is the first major Hollywood film in the last 25 years to achieve that, the Joy Luck Club need to establish a precedent.
The film stars an ensemble cast largely new to the big screen, including the BBC, The Travel program host Henry Golding, the Human beings, the actress Gemma Chan, and Fresh Off the Boat star Constance Wu.
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