Media watchdog Ofcom has asked to improve ITV, Channel 4 and Channel 5, the programming of your children.
A review by Ofcom has found that a lack of original shows for older children with a limited range of factual programmes and not enough on-screen diversity.
In a letter to the commercial public service broadcasters (PSBs), which asked Ofcom to develop each channel, “robust plan” for the improvement of March 2019.
All three channels have cut back on their original children’s programming.
Ofcom said the channels will “revive to your approach to how and what you offer to a young target audience”.
In particular, the regulatory authority said, the broadcasters must find new and innovative ways to use the internet, something for younger viewers.
Ofcom pointed out three main problems with the TV children’s programmes. You said it is:
“A lack of original, high-quality programs designed specifically for older children across all program genres
“A limited selection of programs, which help children to understand the world around you
“A limited selection of original, high-quality children’s programs that allow you to see UK for children of all ages and backgrounds, themselves and their lives reflected on the screen”
Between 2010 and 2017, Ofcom noted that the TV consumption decreased from 40% for children aged four to nine, and 47% for children aged 10 to 15. More and more young people are from YouTube, and almost half of the households with children Netflix.
Ofcom said there had been a sustained decline in the PSBs and their investment in original children’s programming.
ITV reduces the amount of new UK-made children’s channel of 158 hours of shows on the main in the year 2006 to 47 hours in the year 2017.
Channel 5 reduced the number of new UK-made programmes aimed at children of preschool age of 150 hours in 2006 to 32 in 2017.
Channel 4 shows new UK-made programmes for children. The company has a duty to provide, that the appeal to older children, which he defines as between the ages of 10-14 years, and showed the 21 hours of this in the year 2017.
An ITV spokeswoman declined to comment on the Ofcom examination. Channel 4 and Channel 5 have not yet responded to requests for a comment.
The BBC-children-offer was not part of the report, as Ofcom looks to the group the plans for the children’s broadcasting as part of its responsibilities under the BBC Charter and agreement.
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