A cheap stuffed animal bid that left buyers with small children queue up to eight hours in the middle of chaotic scenes has been abandoned due to “security concerns”.
Build-a-Bear Workshop was the united kingdom that offers the customers the chance to buy any of bear, which can cost up to £52, for the price of your child’s age.
At Leeds’ White Rose Shopping Centre, called the police when the queues about a mile long” formed.
The company said that the response had been “overwhelming and unprecedented”.
Several stores, including the stores in Sheffield’s Meadowhall shopping centre, Telford and Basingstoke, had to shut down for the rest of the day following the date of the demand.
Leeds shopper Paul Shaw said: “Crazy scenes in the White Rose – Build-a-Bear is a chaos.
“The tail of the store, all the way off, about five hours of queue. There are even police trying to keep the peace.”
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On the scene: Sophie Madden, BBC News, Telford
The queue was already huge by the time I got there in my day-to-day with my son.
Someone told us that people had been queuing since 06:30 BST and a woman told us that she had travelled for more than an hour to get there, because that was their nearest store.
We look forward to an hour and a half, but it was too much for my boy and I thought that there would be no leads left, he took a £12 voucher that could be redeemed at another time.
Parents on social media criticized the event, saying they were “disgusted” by the lack of organization. Some said their children were left “heartbroken” when they could not get a bear.
The Intu Metrocentre store stopped more people to join the queue “to ensure that there are enough bears available for those in the queue”.
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Amanda Bailey, a 42-year-old, of Mickleover, began to queue in front of the Derby of the store with their two daughters, aged two and five, at 09:10 and did not get inside until 12:40.
“I thought I was going to give the tail an hour, and then you get sucked in,” she said.
“Once inside he took two hours to get to their bears because of the “filling counter of queues”.
She said that despite the fact that it saves a bit on the cost of the £21.50 it bought for children, added: “When I look back, I am probably going to think, ‘what have I done that?’, especially with what I’m going to pay for the parking.”
Jolene Fight, 34-year-old, of Swadlincote, said she and her friend spent about the same length of queue time both in the exterior and in the interior of the Derby store.
“I thought it would be good for the kids, but it has been a little too hectic to enjoy it,” he said.
In a statement posted on its Facebook page, Build-a-Bear Workshop, said: “We understand that our guests are disappointed, and we are working to resolve the situation.
“We will reach out directly to our valued customers as soon as possible.”
End of the post to Twitter by @buildabear
A mother in Milton Keynes, said she had taken her five years of age, the daughter of the school to ensure that they could get in the queue for a discount of the bear.
“She’s only five, they’re not really doing much in school it is important that at that age,” he said.
Some customers praised the efforts of the staff working in stores across the country remained calm during the situation and offer vouchers to those who could not get into the event.