Netflix launches the first Indian series


Netflix launched its first original Indian series, part of the subscription to the giant’s bid to woo consumers in the world, the second most populated city in the country.

Sacred games sees the Bollywood star Saif Ali Khan and Radhika Apte play a police officer and intelligence officer on the trail of a powerful boss villain.

The eight series, shot mainly in Hindi, is the first of the seven Indian series that Netflix has commissioned.

Others include an adaptation of Sir Salman Rushdie’s Midnight’s Children.

“India is seeing the largest and fastest investment content for any country that we’ve launched,” said Erik Barmack, Netflix’s vice-president of the international original.

The company has launched in India in 2016. Subscriptions start at 500 rupees (about € 5) a month.

Other Indian series in the pipeline include a Ghoul, a horror movie set in a detention centre in a secret Crocodile, a murder mystery set in Goa.

Mr. Barmack said to BBC News, the series “represent the huge diversity that the Indian narrative holds for a global audience”.

He said: “we are actually commissioning more shows and films in India relative to the time that we have been in the market of any other territory outside of the US.”

The availability of economic data and the growing number of smartphone users have made India one of the fastest-growing internet markets.

But Netflix faces stiff competition from homegrown applications such as Hotstar and las vegas, while Amazon Prime has 11 million monthly subscribers, compared to Netflix, five million.

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