BT has been fined £77,000 for the Information commissioner’s Office, after having sent nearly five million nuisance e-mails to customers.
Research has found that telecommunications companies do not have customer consent for direct marketing campaigns.
The 4.9 million e-mail messages, sent between December 2015 and November 2016, which is sponsored by the three charities.
BT said it was “disappointed” by the ICO’s decision to impose a fine.
“This refers to messages regarding the charitable collection of funds that have been sent to some of our customers in 2015-16,” he said in a statement.
“There was no financial benefit to BT and the minimum impact on the customers, in fact, almost five million email elicited only one complaint
“We are pleased that the ICO has acknowledged that this was not a deliberate violation of the regulations.
“In turn, we have accepted the facts established by the ICO and have apologized.
“We immediately tightened our procedures when the complaint was originally raised in February 2017, as part of our strong and continuing commitment to the highest standards of data management.”
ICO head of enforcement Steve Eckersley, said: “Organisations have a responsibility to ensure that they act in compliance with the law.
“Where the ICO can and must intervene.”
He said that the inquiry had been asked by a member of the public.
“We have examined the question and discovered the full extent of this activity, which demonstrates how important it is for people to report nuisance, e-mail,” Mr Eckersley said.
The e-mail promoted three charities:
BT My Donate platform
The Stand up to Cancer