Frozen food brand Aunt Bessie will be sold to Birds Eye owner Nomad Foods, in a deal worth € 210 million.
Nomad Foods, which also owns the Findus and Goodfella, has agreed to buy the company from Yorkshire-based group to William Jackson.
The agreement, which should be completed in the third quarter of 2018, is set to include its factory in Hull.
Nomad Food, he said that the agreement would provide a foothold roast dinner of the market.
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The factory, on Freightliner Road, produces 500 million frozen Yorkshire pudding, a year and employs about 350 people.
All staff are required to join the company through acquisition.
Noam Gottesman, the Nomadic Food”, co-chairman, said: “We are delighted to welcome the Aunt Bessie’s team to our organization, and work together to build their success.”