Do not choose Viagogo, minister warns

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A minister said that consumers do not use Viagogo, one of the four major secondary ticket resellers.

Digital Minister Margot James told BBC Radio 5 live that if the fans had to use a secondary site to buy tickets, “don’t choose Viagogo – they are the worst”.

His warning comes after the Advertising Standards Authority (ASA) said Viagogo has been the breach of UK advertising rules by failing to make additional fees clear.

Geneva, the firm is one of the four subject to the ASA action in March.

The advertising watchdog said that Viagogo had agreed to make the fee mandatory “sufficiently clear” before 26 May, but had failed to do so.

The other three major resellers – StubHub, Seatwave and GetMeIn – have also been subjected to the action against the “drip” pricing, where the VAT, booking and delivery charges have been added to the end of the booking process.

The ASA received 23 complaints on Viagogo groups, including activists Fanfair Alliance, and the promoters of the concerts of the Festival of the Republic and Kilimanjaro Live.

Kilimanjaro Live is the promotion of Ed Sheeran upcoming UK stadium tour.

Last week, more than 10,000 tickets for this tour has been cancelled in an attempt to encourage fair prices.

Stuart Galbraith, Kilimanjaro, said he was in talks with GetMeIn, Seatwave and StubHub to make sure that they would not resell the tickets for the tour.

“The only agency that listed against our wishes and ignored all our correspondence has been Viagogo,” he said.

“We are achieving exactly what Ed wanted, which is,” we want you to come in and pay this [solved] price”.”


Reg Walker, of advice, of the Iridium pointed out that Viagogo was no longer based in Britain and “seems to regard the united KINGDOM consumer protection legislation as a minor inconvenience”.

“He was also claiming to be an official site on Google paid ads and that, again, by the Advertising Standard Authority has been considered as a violation of the code, so there is a long history of Viagogo non-compliance,” he told 5 live.

Last month, the Competition and Markets Authority said Viagogo would have lawsuits after failing to make changes it had demanded.

Its rivals StubHub, GetMeIn and Seatwave had agreed to provide better information on the tickets sold on their site.

They should warn if the buyers risk of being denied entry, the exact seat, they will receive and that has been the sale of tickets.

However, the consumer watchdog says Viagogo had not given to the same companies.

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