The price of vanilla rose dramatically in the last two years, sending a shudder along the spine of the UK ice cream makers.
About 600 dollars per kilo of the sweet ingredient costs more than silver.
Snugbury’s ice cream is managed by three sisters, near Nantwich in Cheshire. The business produces approximately five tons of ice cream in a busy week from the family farm.
About one-third of the forty flavors contain vanilla in some form and that they are paying their vendor to thirty times more to extract as much as they did in previous years.
“Is it really gone, so last year we decided to purchase forward by a year-worth it,” said Cleo Sadler, who manages the production of the company.
“We had to make a decision we would have to absorb the costs – which we did at the end.”
Buying ahead means that the sisters have a sufficient stock for the coming summer months and stick to their prices.
But at least one other BRITISH ice cream business has ceased to serve the vanilla because of the increased cost.
Julie Fisher, who founded the ice cream maker, Ruby Violet, seven years ago, has told the BBC of vanilla was off the menu at its headquarters in London outlet “for the foreseeable future”, because she can’t afford the thousands of pounds it would cost. And others are reported to also reconsider their use of expensive extract.
Snugbury distributes in the whole of the North-West of England, but also a popular shop on-site, where a steady stream of families drop in on their way through the countryside.
Ms Sadler and his sisters, Kitty and Hannah, are proud of products made in house, so you don’t consider synthetic alternatives to vanilla.
“As for the future, as well as should sit down, crunch the figure, and see how it is going to work for us, and for the years to come,” he said. The high demand
The vast majority of vanilla – more than 75%, is grown on the tropical island of Madagascar, off the southeast coast of the African Continent.
“The main reason for the high price is that there was a cyclone in Madagascar last March, which damaged a lot of plantations,” said Julian Gale, a commodities analyst for IEG Vu. “And despite the hopes that the price would go down now, is still holding on the high side because the demand is very strong.”
It’s a difficult spice to cultivate, extracted from the delicate flower of the vanilla orchid. As a result, vanilla is the second most expensive spice in the world, after saffron.
“The other large producers are Papua New Guinea, India and Uganda,” said Mr Gale. “It is exported all over the world, a lot goes in America, as it has a big ice cream industry”.
It is not only ice cream: vanilla is popular in all sweet foods, alcohol, as well as scented, perfumes, cosmetics, and perfumes.
Natural vanilla extract comes powerful, sweet smelling brown liquor. Food manufacturers also buy spent vanilla powder, the little black dots sometimes seen in ice cream. The price has also increased by three times.
Synthetic flavouring called vanillin is extracted from the wood and, at times, even oil. Expected to be now the most widely used of the various sectors, trying to prevent the escalation of