A citizen of the UNITED states is taking Cambridge Analytica to court to get access to the data says that it holds on him.
Prof David Carroll submitted its legal challenge on the same day Facebook announced it had banned the company from its network.
He also wants to Cambridge Analytica to reveal how it came up with the psychographic profile that has had on him.
Legal experts believe the case could set a precedent for how the companies collect data.
Prof Carroll, who is an associate professor at the Parsons School of Design in New York, which has requested a breakdown of the data of Cambridge Analytica held over him when it emerged that the company had built profiles up to 240 million Americans.
It has received some data points in March of last year, including a series of scores ranking of him:
three out of ten, on gun rights
seven out of 10, on the national security importance
unlikely to vote Republican
“I discovered the depth of accurate information held about me, including modelling my political beliefs,” wrote Professor Carroll.
But he believed that the data were incomplete, in part because the company had boasted that he had 4,00 to 5,000 data points on each voter.
Taking advice from lawyers, has decided to take legal action to require the company to hand all the data that he believed he had on him.
As the company named as Cambridge Analytica holder of the treatment has been established in the UNITED kingdom, Prof Carroll has brought the case to the High Court of London.
He has also lodged a complaint with the UK Information commissioner’s Office.
On the site of crowdfunding, where the Prof Carroll is the collection of funds to finance his case, has written: “We are fighting for a legal principle that, in an era of unlimited access to personal data, is key: companies can use the data in any way you see fit. Your data and you have a right to control.”The crucial moment
Cambridge Analytica, who has repeatedly said that he did not do anything wrong in the way of processed data, is under fire, allegedly for the use of the personal data of millions of Facebook users for political propaganda, without their consent or knowledge.
The company could not be reached for comment.
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The scandal is also set Facebook in crisis, with its founder, Mark Zuckerberg, admitting that “a breach of trust” had occurred between the social network and its users.
Many legal experts believe that it could be a point of reference, especially as it comes in the middle of a major crisis for Facebook, which is accused of failing to carry out appropriate checks on the way in which the data collected from the users was used.
“It could be a crucial moment,” said Dr Paul Bernal, a lecturer in information technology and media law at the University of East Anglia.
“But in this case you will only be essential if it produces other actions.
“Facebook has faced other storms of this type before – but now faces legal action and regulatory action, and portray itself as not really naughty, which means to change its policies.”
Other key figures in the internet have also spoken of the crisis.
The inventor of the world wide web, Sir Tim Berners-Lee, has said that the crisis was “an important moment for the internet” and invited Mr Zuckerberg to “resolve” the issues around data sharing.
“It will not be easy, but if companies work with governments, activists, academics, and users of the web we are able to make sure that the platforms serve humanity,” he wrote on twitter.
The end of the Twitter post by @timberners_lee