Toff: Reality TV stars have brains

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From the island of love, Made In Chelsea, The Only way is Essex, Geordie Shore is, it is difficult to escape, reality shows on British TV.

You may have started out as fun ways to insight into the lives of other people, but this shows now, again, that their subjects in the stars – and-brands.

Building a brand on social media and Instagram in particular plays a major role for these celebrities. It is something that the cast for E4, Made in Chelsea, is over and you embark on your 15 series, know better than most.

With the card of the drama occur in the seventh year of SW3, a few characters can now as veterans.


One of them is the 23-year-old Georgia “Toff” Toffolo, who has been part of the show for four years and has been flooded with brands offering since winning I’m A celebrity… get Me Out of Here! in the year 2017.

“I make no secret of the fact that I believe monetize Instagram and I think you should be ashamed of themselves,” she told the BBC.

“I am an expert and I tend to have a lot of clothing items, because its completely harmless. I need content, I wear high street such as Missguided and Boohoo, so that the cooperation with them is a safe bet.”

To earn, as well as with social media money, she says she is also “trying to be a role model for the people”, and hopes that you can use your platform to young people engaged in politics.

“A lot of people, the reality TV have a brain, but it is a field, we all are,” she says. “I am very aware of my boys the following, I now have almost two million followers, and I have to consider the content that I upload and at the same time organic and normal.

@itv’s @this morning I’m working, I promise

A post shared by Georgia Toffolo (@toffgeorgia) on Feb 26, 2018 at 2:49pm PST

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“I’m not afraid to show me in my Bathrobe, but I will make up for it by talking about politics and the voters-commitment – young, funny, but sometimes serious as well.

“My message is, call about politics, and tell people why you don’t like the setup, but I don’t care who you vote for as long as your voice! Political apathy is a real problem at the moment, and people tend to avoid talking about it.”

For notices, Toff says she has a great rule – you will not advertise anything that is not like you personally. Other factors of influence are often criticized for, that they live by a similar code.

“I will always pills asked to approve diet – I think they are shameful,” she says. “I’m not going to sell anything, does not promise a change in someone that I have not tasted by yourself and seen a change.”

Rachel Joseph/Channel 4

This turns out to be a common theme among the show’s stars, including one of its latest models, Canadian blogger Mimi Bouchard.

The 21-year-old cousin of the tennis-Genie Bouchard may not be, King’s Road native, but she says she follows Toff strict rules on advertising, and is aware of some irresponsible marketing, particularly around diet products.

“I should have a brand that come to me and offer me a lot of money to promote this thing that you mix with water, not hungry, and I said, absolutely, because I have a lot of young girls to me.”

Mimi explains that, since his entry in the show, she took a course in marketing and studying guides about blogging, and advertising in an attempt to set up your online storage space, something positive and strengthening for others.

“To my Person a lot of girls who are 14-25 years old, and I’m not going to encourage an appetite suppressant. It is a normal thing, you have an appetite!

“A lot of Instagrammers do you accept these offers, because you think easy money and a quick income, but I, in the long term, it will make you a better personal brand, if you stick to your core beliefs.”

My body is my….

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For the 29-year-old McVities heir Jamie Laing and the 26-year-old DJ Alex Mytton, you say that you prefer to use to sell social media.

Between them, the two have about 1.5 million Instagram followers and lead their own businesses, so choose advertising other brands on your personal accounts.

“I love the sense of Humor there as much as possible, because I find Instagram so cringe – it can be very painful!” Alex says.

“It would be nice to monetize it more, but it hurts me a little, because I don’t feel so wrong to do it, I’ll do it just as much as I should.”

Jamie, who runs his own luxury-candy-business, explains: “We use it because we do a reality show to show so that more and more of our lives in a sense – we just put pictures of our friends and us.

“Instagram is a further representation of your brand, and if you want your brand, sell a durable networking of things, then you can do it – we are different.”‘Terrible’ Advertising

Made in Chelsea wouldn’t be the same without its resident makers – the 29-year-old Victoria Baker-Harber, and the 32-year-old Sophie Hermann mischief.

The two designers make no secret of their thoughts on their fellow cast members on the show and did not hold back in the criticism of the advertising, the habits of some of the reality stars.

“The protein powder, the evil clock that you can buy for £29.99 including packaging and the holidays – personally, I think its horrible,” Victoria told the BBC.

“Not sending the best message for supporters. I am very careful what I post and I don’t think that its right to these things as its a bad reflection on themselves.”

Sophie adds: “If this person has to say to fitness, then, is actually something valuable or interesting, then it makes sense for your profile.

“Although I would not be against a free vacation – it just depends on where it is.”

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