Audi E-tron: deposits being taken for the Jaguar-I-Beat rival

Audi has opened the order books for the E-tron electric SUV, with £1000 deposits to be brought in for your first measurement of the electric vehicle.

The first deliveries of the car are not due until the beginning of 2019, despite the fact that the car goes into production at the end of this year. A production version will be revealed ahead of the car’s official sales launch. Deposits also gain potential buyers access to Audi event.

Audi does not yet speak of the production or the sales, but says it has test-marketed the E-tron in two countries of the EU and of the reports of the potential demand for the model of the “double-digit thousands”

Audi adopted the very unusual tactic of giving free rein to four E-tron prototype’s to prowl the streets of Geneva, with the aim of fighting against the launch of the Jaguar I-Pace.

“The E-tron will be a game-changer for Audi,” said the head of marketing of Bram Schot. “It is our first electric model, and it’s going to be a volume model”.

The production E-tron will be revealed at the motor show of Brussels on the 30th of August, as the first of the three battery electric vehicles (BEVs) that Audi will launch in 2021.

For the year 2025, the company is committed to having 20 electrified models on sale, with half of the BEVs.

The E-tron has a range of models with different capacity of the battery packs and the power from the engine to the outputs.

Audi has also raised the possibility of the Audi Sport versions of the SUV. “The question is ‘when?'” said Schot. “The electric propulsion system that gives very good performance, so the driving experience gives you a good feeling.”

E-tron models could also be sold on a monthly subscription, which will allow the buyers to switch between different Audi models to meet particular driving demands. “We are actively looking at every option,” said Schot.

Technical details

Audi has been the use of a 250-strong E-tron development of the fleet during the past year to quickly build mileage and finalize the implementation of the EV.

The design of the vehicle is seen to have lowered in comparison with the year 2015 E-Tron quattro concept (see gallery) that in view of the same, with a bit less of a butch front end and less rake of the rear windows. But the concept of light designs, which include a strip to connect the rear lights, they seem to have been retained.

The E-tron is expected to have a range of at least 500 km (311 miles) and is built in a development of the electrified platform that Porsche is using for their Mission And electricity room. It’s powered by three electric motors, two driving the rear wheels and the other powering the fronts.

This system was used in the E-tron quattro concept, which is said to provide the maximum combined outputs of 496bhp and 590lb ft, 0 to 62 mph time of 4.5 seconds and a restricted top speed of 131mph – a preview of what’s to come with the production model.

This will also be used in Audi’s second electric model SUV, which was previewed by the E-tron Sportback concept shown at the 2017 Shanghai motor show. This features a more swept back design and on the market a year after the regular E-tron.

Audi has said previously, the E-tron “cost about the same as a well-specced Audi A6”, which suggests that you will have an entry-level price of at least £60,000. The I-Rhythm is priced from £58,995.

Date of sale

Audi sales and marketing head Dietmar Voggenreiter told that Audi has chosen to launch the E-tron, in 2018, because the battery technology is now mature enough to be able to offer a range of over 500 km (311 miles). This figure is “crucial”, he said, because consumers not to accept less. Charging infrastructure is also growing rapidly, another reason for the choice of 2018 release date.

“A 400-500 km range should be possible, and we must have a quick charge infrastructure,” said Voggenreiter. “The two things are coming in the year 2018. The battery of the energy density is there and there are already a lot of infrastructure charging in Europe, the US and Asia.”

Voggenreiter said Audi took part of the Volkswagen Group with rival firms such as BMW, Daimler and Ford in making sure that there is a quick charging network for greater range of electric vehicles usage.

“It is not our job to invest in charging points,” he said. “We are promoting and organizing this, however, and working with our partners.”

Voggenreiter referred to the “chicken-and-egg’ situation of the limited charging infrastructure to date: “there has been a need for a third party to install chargers because there are not enough cars to use them, and vice versa. “There are No cars, no infrastructure, but in the next two years there will be a lot of investments,” he added.

First customer deliveries of the E-tron is planned for early 2019.

E-tron name

Audi has opted not to launch their electric cars under a sub-brand, such as BMW, with its I and models of Mercedes-Benz with their future EQ range. Instead, it is the use of E-tron, which has been a suffix in hybrid from Audi, as the name of a model in its own right.

The new SUV is designed as a stand-alone milestone release model to introduce the technology, the employment of a similar strategy used by Audi with ‘quattro’ in the 1980s.

Speaking last year about the car name, Audi boss Rupert Stadler said: “it Is comparable to that of the first Audi Quattro, which was known simply as the Quattro. In the long term, the name e-tron will be an example of a pure electric transmission line of the structure.”

Voggenreiter said that the e-tron name will be used in a variety of monitoring electric and hybrid vehicles, where it will appear mostly as a suffix, as is the case with the existing A3 e-tron. It is likely that Audi is the next-generation models have electric versions, and an R8 e-tron is more likely to be the first candidate.

An SUV body is important for the E-tron, because it is the most on-trend bodystyle, said Voggenreiter. “A lot of customers who have been asking when we’re going to bring this car to the market,” he said. “It is true that the demand in the premium segment; it is the right product. It is a true SUV, with the design language of Audi.”

Voggenreiter suggested that the Audi of the future of the range e-tron models slightly different styles, from Marc Lichte-designed the new look that is currently being implemented throughout the rest of the line of the brand.

“The e-trons are closer to the designs of Lichte, but in different packages,” he said. “There is an engine in the front.”

The size of the E-tron suggests, it is a P6 in all but name, but Voggenreiter hinted that the P6 was a separate project altogether. He cited the speculation that the P6 should be a “four-door SUV-coupe”based on the Q5, in a style similar to the next P8 separated the Q7.

But he said that the E-tron is not the P6 because “there is a four-door SUV-coupe, but an SUV”.

Julian Rendell, Sam Sheehan, and Mark Tisshaw

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