YouTube-couples: If vlogs tear us apart


Two years ago, my friend Jack and I started a YouTube channel, revealing what it’s like in a gay interracial relationship.

I remember the moment that we first sat in front of a camera and tried to make a video.

It took hours for us to get something we were both happy, then even longer to edit it in our debut-fun and friendly vlog.

When Jack and I press the button “upload”, “OurSwirlLife” was born – and the slow decline of our relationship started.

Our social media presence grew suddenly with a breathtaking speed. Soon millions of people were watching the UPS and downs of our lives.

With the success of freebies – free food, holidays and a whole lot of money coming in.

We had recognized in the street by fans who were glued to our lives.

It really seemed like the dream. But it soon began to be a nightmare.

More couples than ever share your love online, whether it be through Snapchat, Instagram, Facebook, or YouTube.

It often begins as a bit of fun, but for some, the earn money, it is to the business.


We don’t really expect to break our vlogging, how you did it.

It took a massive toll on our relationship.

Of course, each couple has its ups and downs, but you can’t really afford to have downtime, if your relationship pays your rent.

Friends noticed we were arguing a lot more, we have had to decline invites to things because we had to make videos, and we were always on our phones – constantly in interaction with the audience, if you are on the go.

At the end of the Youtube post of Our Swirl of life

After one year our internet-success-which will ultimately lead to our separation.

It is the usual debt allocation, for me Jack was dominant, too sharp, too direct, he said to me: “did you have a relationship in a business partnership.”

But we are not alone in this experience.

During the filming for news beat ‘ s documentary YouTube couples: How To Stay In love, I spoke to loads of famous couples from around the world.

Some are still together, they fight for their relationship and online success, while others called it a day, after it was all too much.

I know that it will keep the financial pressure, vlogging, even if you know it’s no fun any more.

Influencer manager Maxim Savard told me that brands prefer couples, single persons, because they bounce off of each other and express emotion.

The money you can earn is huge.

“If you are in the monetization, brand deals, merch, touring, third, websites, and appearances, book deals… you can go up to the millions”.

When Jack and I announced that we wanted to take a break from our online lives, people seemed to be as devastated as we were.

We even got abusive messages from people who threatened us, if we don’t, because you had invested.

Some ex-couples who I met on the shooting totally avoided, these completely disappear from the internet, if you broke, while others are shared every detail, knowing that people like a bit of a break-up drama.

Lorenzo was part of the very successful Portuguese online pair of Lorenzo and Pedro until you disconnect.

Something she has not yet showed, the online at all.

“I don’t know how to get back to my fans and say, ‘Hey, how are you , are you remember how you told me you believe in love because of me?’

“Well guess what… it no longer exists.”

When Jack and I broke up we the gang cut completely.

To speak, we left it months and months before we again started. It was sad, but we had to about each other and move on.

The business finally came in the second, we had to focus on ourselves.

But after a good break, we knew that we liked the vlogs and we had an audience – so in November, we decided to give it another go.

Now we are together to post videos – but only as friends.


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