Coronation Street gets a Co-op and Costa

Joseph Scanlon/ITV

The Co-op supermarket and Costa coffee will open branches on Coronation Street, in a landmark product-placement deal.

The transactions are added to an expansion of the ITV soap set in this spring.

However, you will not be shops are full and characters are filmed from the inside.

An ITV spokeswoman said, you would not threaten weathersfield existing Roy’s rolls cafe in The Kabin or Dev’s shops, to say: “There is no change to the transactions, we currently have.”

The station would not comment on how much of the deal value will be, but it is your biggest product placement agreement to date.

It is also the first time the full display window appeared on an ITV show as a product placement.

As well as shop-fronts, ITV said that other items, such as posters, bags and cups would be integrated “on the legendary soap”.

At the end of the Twitter post of @MartinChapman12

At the end of the Twitter post of @westc89

Product placement was first authorised in the UK private television seven years ago, but until now the offers on individual items but rather entire stores.

The move comes amid falling revenues from the traditional advertising. In November, ITV, it expects its net advertising said revenue would be up 5% year-on-year.’Exciting’Opportunity'”

TV analyst Gill Hind of Enders Analysis, said: “This is the development of new sources of income, so that you can take advantage of product placement, which in their highest demand property.

“It is a great opportunity for you, but you need to be mindful that it is not Intrusive and does not detract from the strength of the program.”

ITV sales director Mark Trinder said, said, the expansion of Salford Quays was to be “a great opportunity to feature brand-shop-facades”.

He added: “the integration of product placement on this scale is something that we wanted to do for some time, and we are pleased about this exciting opportunity.

“We worked really closely with the Coronation Street team in order to ensure that we have a great brand fit for Co-op and Costa Coffee the nation’s favourite soap at the same time ensures that the editorial integrity.”

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