The million-dollar sock entrepreneur with Down syndrome

“Pull up your socks” is not only a set of John Cronin. It was the key to his entrepreneurial success.

Back in the year 2016, the 21-year-old said his father, Mark, is that he wanted you to start a business when he graduated from high school, but he was not sure what kind.

“My first proposal was a fun business, but we did not know what they are selling,” says John, a native of New York’s Long Island.

Next, he held a food truck, but there was a problem: “We can’t really cook!”, kids Mark.Colorful Socks

Finally, they settled on an idea.

“John had worn, crazy and colorful socks his whole life, so it was something that he loved, and he suggested that we should socks to sell,” says Mark.

“Socks are fun and creative and colorful, and let me be me,” says John, who has Down syndrome.

John is Crazy socks

And with John’s Crazy socks was born.

A year, you say you’ve got $1.4 m (£1.03 m) in revenue, raised $ 30,000 for charitable purposes, shipping and socks to the customers include Canada’s Prime Minister Justin Trudeau and former US President George HW Bush.’Thank You’ Notes

The online Shop has been around for a barbecue 1,400 different kinds of socks, with everything from dogs and cats to Donald Trump.

Each order will be shipped on the same day with a packet of sweets and a hand-written thank-you note, and John will get rid itself, if you live in the vicinity.

John is Crazy socks

As the face of the company, John also attended trade fairs, speaks with customers and suppliers, with initiatives such as their “Monday madness grab bags” and “sock of the month” club.

In addition, the execution of their business activity is concerned with the technical aspects.

“John is truly an inspiration,” says Mark, adding that he never gets no special treatment.

“He works very hard in this business. We are usually in the office before 9 o’clock in the morning and often not leaving until after eight o’clock in the evening.”

John is Crazy socks

In little more than a year, the couple have shipped more than 30,000 orders.

They donate 5% of proceeds to the Special Olympics, the owner of sports events for people with learning difficulties. John joins in the games in sports such as basketball, football and hockey.

He also designed “awareness socks” to raise money for charities, including National Down syndrome society and the autism society of America.”Spreading Happiness’

“We have a social order and a retail mission, and you are indivisible,” says Mark.

“I don’t think that it is enough to produce more, just produce a service or product. I think it’s values, and we have a model that shows that.”

“What we do is the diffusion of happiness,” adds John.

John is Crazy socks

The company wants more disabled people in work, and almost a third of employees have a disability.

“We are working to show what people can do with disabilities and learning difficulties,” says Mark.

“When I talk to employers I say to you, it is absolutely imperative that you hire people with disabilities.

To do “not because it is the right thing to do, not because they are nice guys, but because everyone in search of good workers.

“This is a huge, untapped pool of great workers.””It was a joyride”

The pair say that one of the biggest challenges has been to keep pace with demand.

In your first month, John’s Crazy socks 452 orders delivered. Three months later, this had even more than 10,000, and they soon had to move to larger premises to deal with the pressures.

“We were a little surprised at how quickly it has grown,” says Mark.

The wider the socks market is also growing. In the world it was worth $42bn in the year 2016 and is expected to reach more than $75 billion by the end of 2025, according to the transparency of the Marketing research.

John is Crazy socks

“Most of us wear a kind of uniform – it can be a color, it could be khakis and a polo shirt, it could say an orange jumpsuit,” Mark.

“You can wear a pair of socks and Express themselves, adding color and flair, and that you can do for $10 or less.”

Your sock-success was also strengthened by the increasing attention of news agencies and their growing popularity on social media.

You will have more than 90,000 likes and over a million video views garnered on Facebook.’Ideal partner’

In addition, there is a learning curve. He is a Harvard graduate, spent most of his career in the healthcare management and law.

“The Retail-and business-sock is new to me, but we learn and have fun, and I have the perfect partner,” says Mark.

John is Crazy socks

“We asked, what do you do if you have a conflict? We have not really had. It’s been out for a little spin,” he continues.

“We were always very close, and always spend a lot of time. It is a very good partnership, because we both are in the mission. We both know we need each other. If that was John’s Heavy socks, it’s not really work.”The Possibility Of

And what are you most proud of?

“It makes me happy, because I like to help all of our customers and I like working with my father,” says John.

“For me, it is the model,” adds Mark.

“It is to demonstrate that we can build, the company is based on the indication of the possibilities, the back-or the treatment of people are good and that we can be successful because the.”

John is Crazy socks

Mark and John are hoping to build on their success and make a profit in their second year.

Custom socks and the opening of a wholesale line to offer to sell to other small businesses.

The couple also wants to build a studio in their premises for a “John’s Crazy socks-network” to produce more social media content.

“Down’s syndrome” holds back never me,” says John.