“We are in the business of dreams to make come true.”
Not the words of a Hollywood Director, or even a toy company boss, but what is Beard day, told in his interview for his role as head of marketing for Bailey of Bristol, one of the largest caravan manufacturers.
The company is the UK’s oldest leisure vehicle manufacturer, and is family-owned since its founding almost 70 years ago.
Bailey sold about 7, 000 caravans a year, generate an annual turnover of over Â£100m, and it plans to increase production to 10,000 per year in the near future.
This ambitious goal reflects a healthy the UK, the demand for touring caravans. Only about 22,000 were sold in the year to June – a 7% increase over the last 12 months – while revenues for the entire recreational vehicle market, car the also drive for a living, rose by 9% to more than 56,000 people.
British remain Europe’s biggest buyers of caravan, and on the British market, second only to the United States. John Lally, head of the industry body, the NCC, attributes this increase in sales to a change in booking behavior.
‘Staycationing’ is the retention and even increase its attractiveness, he says, and we go to more frequent, shorter vacations. “Tourers, motorhomes and caravan holiday homes are perfect for this.”
But why the British car love living so much? For Beard day, it is the “British believe is that we are all researchers; you will be able to do what you want, when you want”, as well as a preference for the possession of our “castle”, even if it is on wheels.
Bailey caravan costs between Â£15,000 and Â£27,000. Despite the hefty price tags some of these consumers decide to buy, instead of spending money on a foreign holiday, says Mr day.
The slide in the value of the pound since the EU-referendum the decision easier for many, he adds: “Regardless of the Brexit… people still want to travel in the holidays, to “staycations” are becoming more and more popular.”
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While some buyers holidays were in a caravan-as a child, to win the challenge for the industry, “those who dare to even been brought up with Jeremy Clarkson bubbles living,” says Mr Day is a reference to the TV antics of the former Top Gear presenter.
Almost every new caravan is now well insulated, with built-in heating and a toilet, but many still associate sleeping in an awakening to condensed breath and frost on the inside of the window.
This was the case for Dan Trudgian, who remembers “cold, very cold all the time” in a van on a vacation at the sea-vacation with his parents in the 1980s.
To drive a desire in the vacation more frequently, asked to buy him and his wife, Angela, a van, a couple of years ago. Your first night banished those unfortunate childhood memories for good: “Everything what we needed was a bed,” he recalls, annoyed that he wasted money on the sleeping bags.
Despite initially focusing on a caravan as a means of cheap holidays, he says, it is the freedom to move, which has proven to be the main attraction. “You can Park wherever you want and wherever you Wake up, it’s somewhere else entirely. And if you can’t move it. It is all about the adventure.”
See, there is a shortage of online car resources for living-newbies-as he himself-led him to start a YouTube channel. Some videos, such as the level, or you can clean it with a van that had tens of thousands of views: “these are all things that need to know the people, but no one has a clue how to do it.”
Hull-based Swift, the UK’s largest caravan manufacturer with 40% of the domestic market and an annual turnover of over Â£200m, is also on a mission to present to you a new generation.
People, the fishing, like mountain Biking, or watching motor sports, a group targeting, says commercial director, Nick page.
“Maybe you were a guest in a living, but they are not caravaners as such. We promote a lifestyle, rather than the product itself.”
As the caravan routinely come equipped with all the comforts of home, have been forced by the manufacturer to allow you easier and to drag modern cars.
Swift wooden caravan frames has been eliminated, for example. “They are more aerodynamic and stable on the road while hauling the trailer-control systems, which is similar to ABS, makes them a lot easier and more fuel efficient as well,” says Mr page.
As your Bristol-based rival, Swift says that the arrival buys a personal contract – a form of leasing in the UK caravan market has not made, affordable, as there is only one Deposit is required. This also has a healthy second-hand market.
As well as the vibrant sales in the UK, Swift Export of your caravan, not only in Europe, in countries such as Germany, Sweden and the Netherlands, but much further away, in Australia, China and South Korea, as well.
And for the British caravan enthusiasts, for whom nothing but the best will do, Swift recently came the Import of the Airstream caravan – or “shiny silver spheres,” says Nick page – from the United States. Each one takes about a month to be built by hand, in a price that starts at about Â£70,000.
It is a long way from the Â£200, the Martin Bailey charged the car for his first residence, in a shed, in Bristol, in the year 1948.