Meat substitute company Quorn Foods will change his sausage roll packaging after a Twitter complaint has been shared tens of thousands of times.
Dan Douglas has attracted the attention of an asterisk on a 12-pack of the substitute for meat snacks in a supermarket in Sydenham, London.
Following the asterisk, he stressed the pack contains three rolls of sausage that labelling recommended can be served as a “12 mini rolls when cut in 4.”
“Have you ever seen anything so shameless?”, asked Mr. Douglas in a tweet with a series of photos on Saturday.
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On Wednesday afternoon, the post had nearly 25,000 retweets, more than 52,000 likes, and a response from the manufacturer.
The tweet quickly began gaining ground, while others have accepted the labelling has been a source of confusion.
The end of the Twitter post by @robert_p_king
The end of the Twitter post by @wdwvacationdad
The end of the Twitter post by @booshannah9
Quorn’s response has acknowledged the problem and has addressed the language used in the tweet of Mr. Douglas.
The end of the Twitter post by @QuornFoods
A spokesman for the company told the BBC: “Having seen the comments from consumers on the weekend, we agree that the product descriptor has the potential to cause confusion.
“We therefore intend to change the descriptor of the next time we print the packaging of the New Year.”
By Rozina Sini, BBC UGC and Social News from the Team