The universities are going to face a crackdown on how to advertise and market courses to attract students.
With hundreds of thousands of sixth formers in the application process, the universities are going to be warned by the advertising of monitoring is needed to demonstrate the veracity of their claims.
Earlier in the year 2017, the University of Reading had to be overcome with that the claim was in the top 1% of universities in the world.
This had been the challenge as something that could not be objectively demonstrated.
The Advertising Standards Authority is expected next week to further identify the universities that have violated the code of advertising – together with the issuance of stricter guidelines on what is permissible in marketing.
It is expected that up to six universities will be challenged through their advertising.
It has been proven that two universities have already agreed to clarify the marketing claims.
The watchdog said: “the University of Bedfordshire, is facing a complaint over the claim of having a “gold standard” the quality of teaching – when the university celebrated a silver award in the new excellence in the teaching of the qualifications.
Liverpool John Moores university was challenged to be more specific about your statement of being “of the university of the year”.
He won the title in this year’s “Educate the North Awards”.’Competing for students
Universities compete for students and their fee income and have been putting increasing efforts in how to attract potential applicants, the sale of marketing information on web sites and in the days of open doors.
There has been a proliferation of league tables and rankings that are used for the basis of the claims about “world-class” universities or individual degree courses.
University of Reading
The advertising of surveillance has to consider whether the university claims justified by any “objective justification” – and without a proper foundation”, may be ruled to be “misleading”.
If advertisers persistently refuse to accept the rulings of the surveillance, reference may be made to the trading standards officers, who could impose fines.
But the advertising watchdog says that advertisers are more likely to comply instead of the face of “bad publicity”.
The University of Reading said in the summer that could be “materially misleading” to promote themselves as in the top 1% of all universities in the world – a claim made by several other universities in the uk.
The claim was based on the Reading of the classification in a number of international league tables – but without a clear agreement on how many universities there are in the world, such a claim was considered as unacceptable.
The university agreed to remove the claim and the complaint was “resolved informally”, without a formal investigation or judgment.
But it is understood that the issue was then raised with the greatest representative of the university of the groups, because many universities make such specific claims about its international reputation.