Morrisons notches more to the growth of the sales

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Morrisons, the uk’s fourth largest supermarket chain, has reported a 2.5% increase in sales for the third quarter.

The increase in sales, which measures activity at stores that have been open for more than a year, shows the retail recovery is continuing.

Sales in supermarkets have grown for eight consecutive quarters.

The chief executive David Potts, said: “We have again worked hard during the quarter… and made good progress in becoming more competitive.”

While the increase of sales in the three months to the 29 of October, is another step forward in Morrisons’ recovery, is a notch below the 2.6% increase in the previous quarter and is also down on the 3.4% rate observed in the first quarter of this year.

Morrisons has been the best performing of the “Big Four” uk supermarkets recently, despite all the strings are trying to fight against the fierce competition from the discount stores Aldi and Lidl.

An area targeted for growth is their highest-quality “Best” of the range. Mr. Potts said that this was an increase of 1,000 items and it would be the double of the range of items that are offered in this Christmas, in comparison with the last.