One of YouTube’s most influential vloggers has attacked the leader, arguing that they are failing many of their most popular video creators.
In particular, Casey Neistat criticized the way in which the platform had made it impossible for some videos to generate advertising revenue, without clearly explaining the rules for his community.
His video – interview with Indonesia president – has been temporarily “demonetised” last week.
YouTube has said that it is listening on.
“We’ve seen a Casey video and appreciate it and the wider community to express their concerns,” a spokesman told the BBC.
“We know that this has been a difficult few months, and we are working hard to improve our systems. We’re making progress, but we know that there is still much to do.”‘Existential threat’
Mr Neistat has more than eight million subscribers on YouTube, who have signed up to be notified when he is back He has also struck a multi-million dollar deal to the creation of content for the CNN on the platform.
He is generally considered as one of the main champions of the site.
But in a video posted Tuesday, said he felt compelled to speak, because the level of disturbance between the creators of the jobs of a “threat to the existence of YouTube, the entire company”.
Google division began stripping some of the advertising video to the beginning of the year, after several big brands suspended YouTube campaigns because their marketing clip had been attached to the extremist content.
To address the problem, YouTube has introduced an algorithm that determines that the clips are “family friendly” and allowed to continue to make money for their creators.
But Mr. Neistat said that the decision-making process was poorly communicated.
“There are answers everywhere, and there is no one who tells you what is going on,” he said.
“The most worrying thing for me… it was the lack of communication, lack of transparency on the part of YouTube.”
“People… putting the same amount of work, the same amount of energy and the same amount of spending in the content that you are creating, but now are paid only a fraction of what they have done.”
A recent decision to demonetise the creators of the video about the Las Vegas shooting had caused particular ire, Mr. Neistat said, it is a video with the chat-show Jimmy Kimmel to discuss the same incident had been allowed to continue with the ads.
“It is a sort of reeks of hypocrisy, and again the community felt like a second-class citizen,” he said.
As a general rule, YouTube prevents the advertisements running on the video for the fraction of the tragedies.
But this does not apply to the clip posted by select partners – including Mr. Kimmel employer, the ABC – that are authorized to sell the ads themselves, rather than relying on Google to do so.
“In the specific case of tragedies, such as Las Vegas, we are working to not allow these partners to sell against such content,” a spokesperson for YouTube said last week.
“We have not completed this work yet, but will soon.”
Mr. Neistat suggested a better alternative would be to give creators more control over where the advertising appeared alongside their clips.
The video-maker is far from being the first YouTuber to complain about the problem. However, the industry-watcher said his intervention led to weight.
“People look for Casey to be not just an inspiration but also a voice for the community – is very well respected and people listen to what he says and follow his lead,” said Alex Brinnand, editor of TenEighty magazine.
“The fact that he put this video up… will help ensure that the public is aware of the problem and becomes equally as miserable as he is.”
Mr. Neistat pointed out that Twitter’s rival video-based social network, the Screw, had collapsed after its leaders have disappointed many of its leaders clip creators, and has suggested that YouTube could face a similar exodus.
“When you think about Netflix or Amazon or Hulu or any of these other digital distribution platforms, right now, you have all the money, all are willing to spend money, and are trying to figure out how to diversify their audience,” he said.
He added that Amazon’s Twitch service, which currently focuses on video-game-related live feed – he had already tried some.
Twitch started allowing users to upload pre-recorded videos a year ago and can reveal new features of the annual TwitchCon event, which starts on Friday.
However, Mr. Brinnand in doubt as to whether the service did enough to turn away YouTube’s biggest names yet.
“For creators like Casey, I don’t think at the time that Twitch is a viable option,” he said.
“It is much more oriented to live or as live content, in order not to meet the same public the vloggers have with their more packaged, the product video.
“But Twitch has laid the foundations for the future – it already offers very attractive streams of income – and could be a contender if you develop a strong platform for standard video.”