Google and Facebook have apologised after their algorithms have led to the promotion of inaccurate information about the Las Vegas shooting.
Messages from a 4chan, the messaging board that falsely identified the man as a person who has not been involved have been distributed online.
Google says that the messages will only appear in the section if the users searched for the wrong name.
Facebook has said that he had taken the job in minutes. The speculation went viral
The problem occurred when users began to speculate on the identity of the shooter on 4chan, a controversial e-mail board of directors.
The named user is a person on the Politically Incorrect message from the board, stating that the person was a “far left loon” and a “social-democrat”.
The comments have been picked up by several blogs and news sites, including a section of the right-wing political web site, the Gateway to the Oracles.
Many users then searched for the wrong name on Google. The giant of the internet, the algorithms of path of the original source of the story back to the 4chan message board and posted a link in the stories section.
“Unfortunately, early this morning, we were briefly surfacing of the inaccuracy of the 4chan site in our search results for a small number of requests,” a spokesperson for Google told the BBC.
“Within hours, the 4chan story was algorithmically replaced by the relevance of the results. This should not have appeared for any of your questions, and we will continue to make algorithmic improvements to prevent it from happening again in the future.”
However, Google has stated that only a small number of search queries have been made to the name, which suggests that not many people have seen the 4chan link.
As for Facebook, the social network told the Associated Press that it has begun to emerge of the outcomes related to the Gateway Expert and 4chan in a few minutes.
The Gateway of the Expert of the White House correspondent Lucian Wintrich said far-right conspiracy website Infowars that the article was only online for 10 minutes before it was taken down.
Despite Facebook efforts to remove links to the story, users have made screen shots of the bad history and has continued to circulate such images online, that are more difficult to detect and take down.
“We are working to resolve the problem that allowed this to happen in the first place and deeply regret the confusion this has caused,” a Facebook spokesman said. Who is responsible?
Google and Facebook have been criticised on several occasions during the last 12 months for the promotion of content later found to be false, especially those related to breaking news events.
The two tech giants have announced measures to fight inaccurate news in the last few months.
“Google and Facebook are much bigger than any media company now, but they insist on the fact that they are not publishers, they are simply platforms, and the platforms, they do not need to take responsibility for their content,” Prof Tim Luckhurst, head of the University of Kent Centre for Journalism, told the BBC.
“The governments to create laws that allow broadcasters and newspapers to be sued, so that it is up to the government to oppose these web sites and say that if anything terrorism or false information is published, they can be prosecuted.”
Prof Luckhurst has pointed out that in the past, Google and Facebook, had been quick to modify their algorithms when required to do so by the Chinese government.
“The algorithms are not organic creations – they are the product of very smart software authors.
“They can adjust when the Chinese government asks them, they can refine their targeted advertising, but if you ask them to change their algorithms in relationship with the terrorism or counter-truths, they say,” We are not the publishers.’
“But they have demonstrated that they can do it, and they need to do.”
People who share content online could face prosecution.
“It is for individuals to take responsibility for what they post on social networks, this person could earn a lot of money from suing all these people who have shared the screenshot online,” said Dominic Ponsford, editor of Press Gazette.
“Google should only be indexing in good faith, the sources of the information – it should be easy to verify what is a real news source and what is not.
“It’s a little surprising that Google doesn’t do that, given the huge concern in America on the false news”.