Booming Smartphone sales with more than 55 years

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Smartphone sales are booming, with older consumers in the UNITED kingdom, according to a market study.

Indicates that 71% of 55-75 years now own an app-capable phone.

The research also suggests that the age group has seen a faster adoption rate than any other in the last five years.

But he also pointed out that members of the demographic tended to use their smartphones less compared to younger people.

For example, about 20% said they checked their phones within 15 minutes of awakening compared to a national average of 56%.

And about 50% had Facebook installed compared to a 70% figure for adults.

The study was based on a sample of 1,163 persons interviewed between May and June this year.

Deloitte has suggested that the 55-75-year-old group, higher than the average of the wealth may make members more likely to purchase premium handsets, although some have, inevitably, started to use a smartphone as a result of being given a hand-me-downs for their children.

The research team has also admitted that some first-time buyers would feel compelled to make the purchase.

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“A growing number of parking meters could encourage the payment via mobile phone, for example with a smartphone app that provides the greatest convenience,” they said in a company report.

“[Also] becomes more and more difficult to order a taxi in the city without the use of an application.”

An industry-watcher noted that some of the elderly population should have benefited from some of the changes made to the smartphone in the last few years.

“Modern smartphones have much larger screens, as well as for the elderly of view deteriorates are easier to view, and have the most strong speakers too,” said Ian Fogg from the IHS Technology consultancy.

“The software has also become easier to use over the years – a lot of the mainstream Android manufacturers now offer versions of the simple app launcher aimed at older people, and Apple has a lot of built-in accessibility features of iOS.”

Another expert added that an added feature to Apple and Samsung’s recent phones it may attract new members of the older generations.


“Facial recognition is a very popular authentication mechanism among the elderly,” said Dave Birch from Consult Hyperion.

“The research suggests that older people like the idea of being able to just pick up a phone and watch, rather than having to fiddle with buttons to press or having to put on glasses to type a password.

“There is a lot of stories of people using photos to fool the technology, but in reality the quality of the systems has come along in leaps and bounds.”