The fashion industry is experiencing a revolution, with mermaids, unicorns, sparkles, and old toys are now all the rage in High Street fashion stores.
Products once considered to be “too childish” or alternative for women to carry now are becoming more and more popular.
Moschino has launched their My Little Pony collection for Spring/Summer of 2018 at Milan Fashion Week.
But the trend has rekindled the debate among consumers about whether the use of such articles of fashion is a sign of immaturity.
A new social phenomenon that is emerging on Instagram, in which young women have become the main factors that influence their friendship circles and communities.
Now users regularly post photos of their looks on Instagram, along with a complete list of what they are using and where you got it from.
If someone has a unique and unusual item, others covet.
In order to ensure that more people see the costume shot of the posts, the users include hashtags for different styles of tag and the small businesses that purchased the item.
This helps customers to find the product, as well as providing free advertising for the independent brands. How to make money in the Instagram way
With time, these trends to grow in social networks, often without receiving major media coverage. Relatable fashion
Now, some of these fashion trends are making their way into the mainstream – if it is shell bags of pink heart necklaces, shiny rubber phone cases, pastel jackets, comfortable boat shoes called “creepers”, fluffy neon skin tops or colourful see-through backpacks.
“People just want something they can relate to,” says Rosanna Mackney, creative director of Dream Arches, a uk retailer of Japanese fashion.
“If you see a model in a magazine, you know that I had a style and a makeup artist to do it for them, but if you see someone Instagram account, you know that they achieved that look by themselves, so you know that it is much more realistic that you can get the same look.”
The goods that represent vintage toys like My Little Pony and Polly Pocket have also seen a revival among fashion lovers on Instagram.
Apart from Moschino, American independent makeup brand Lime Crime recently released a line of palettes of eye shadows inspired by the 1990’s Polly Pocket playsets.
Lime Crime founder Doe Deere says that your beauty brand wants the customers are clearly expressive: “to Our customers to create the trends – that inspire us on a daily basis.
“Women have said many things about what you should use], but, luckily, the fashion and beauty industries are filled with innovators and change-makers, we do not give much importance to the rules.””Be an adult”
However, many think that he is innocent of the articles should be best left in childhood.
“You may have the taste of bright and vibrant colours. Which is perfectly fine. But you’re not a girl. You are an adult woman, and there is no pride of being an adult woman,” Racked.com’s Jennifer Wright implores in a critique of the 2017 summer fashion trends.
“Please, don’t latch onto the fantasy world of mermaids and unicorns, and all other bits of girl nostalgia is marketed.
“None of those things are real. Now, more than ever, we need to be present in the real world that is unfolding. The world needs women adult, desperately.”The financial crisis
Ruth Brain, of 27 years, an alternative fashion YouTube vlogger from Edinburgh, known on the internet as “the Princess Peachie”, has been the collection of old toys from the year 2005.
Ms Brain that has 59,000 YouTube subscribers and 12,000 Instagram followers says that although his hobby was judged as “unlikely” 12 years ago, today the young women feel more comfortable expressing themselves openly.
“Those of us who grew up through the 1980s until the beginning of the decade of 2000 are all kind of check out to that carefree, happy, feel,” she says.
“What for us was before the point that he finished high school and got thrown into a financial crisis”.
“But we’re also all realizing that ‘growing’ is not really related with the aesthetics.
“That is related to your intelligence, wisdom and emotional maturity – so if you are using My Little Ponies in his sweatshirt or the Care of the Bears in his socks, nothing that really matters in the grand scheme of things, as the time that makes you smile,” says Ms Brain.The fashion of the rebels
Rosanna Mackney also do not agree that the use of colors, cute fashion items is a sign of immaturity.
“It is a rebellion against what society and haute couture, who thinks that women should dress like that,” she says.
“Mature, elegance, muted colours – a lot of people who do not want to conform to this, and sometimes we just want to use cute and colorful things, expressing all sides of our personality.”
But perhaps, the times are changing, and the so-called “regulation” council of the women perceived the maturity he became its head.
“Fashion today is becoming more young and fun – which is as it is branching out to the ‘strange kid’,” says Jessica Ayton, 27, an alternative fashion blogger from West Yorkshire with 5,000 followers on Instagram.
“The cheesy fashion, allows us to embrace now.”