Apple, on the 10th anniversary of the launch of the iPhone should be the most important upgrade of the device has seen since its launch.
A new design with an edge-to-edge screen, facial recognition identification system and the advanced features of augmented reality is expected.
Several analysts have predicted that the price of the high-end models will reach new heights.
In a world where the smartphone has become ubiquitous, it is easy to forget how much the surprise of Steve Jobs unveiling the original was ten years ago, and the way in which opinion is divided, was whether it was really a game changer.
To mark the occasion, we have chosen 10 key moments of his past.
1. 2004: the birth of The Project Purple
After the success of the first iMac and then the iPod, Apple began developing a tablet that his next revolutionary product.
But around 2004, the ex-iOS chief Scott Forstall recalls having an important conversation over lunch with the ceo Steve Jobs.
“We were both using our phones and hated them,” he told an audience earlier this year.
“We looked around, and as everyone around us has a phone, and everyone seems to be very angsty as they use them.
“And Steve said,” do you think that we can take this demo, we are doing with the tablet and multi-touch and reduce it to something… small enough to fit in your pocket?'”
This has pushed Apple engineers to create a basic contacts application, which has been forced to a corner of the prototype of the tablet display.
“The second [Steve Jobs] saw the demo, he knew what it was,” Mr. Forstall said. “There was no question. It was the way the phone had to behave.”
As a legal deposit would later reveal, in August 2005, Apple’s industrial designers had already created a concept of the form factor – code name Violet, which is recognizable as the basis for the iPhone that followed.2. July 2008: First iOS apps from the App Store published
There are now more than two million the number of applications available for the iPhone, the iOS operating system, and most homeowners have several pages and files value of the programs.
But for a certain time, after the first iPhone launched, there was not enough to fill a single screen.
This is because the third-party developers were initially limited to the creation of software that ran in the web browser of the device. Steve Jobs would have thought of the police a native app market would be too complicated.
It was not until more than a year after the handset went on sale that the App Store was launched.
And history was made on July 9, Apple has made a handful of native apps live ahead of the market opening of its virtual doors.
Among them, Moo – cow simulator Denver developer Erica Sadun.
“I came from the jailbreak community in which the developers modify the smartphone to add functionality], that put a lot of pressure on Apple to get its own store,” Ms Sadun said.
“The App Store has completely revolutionized the way in which independent developers could create enterprises, to monetize their products and present them to a community of people that was larger than anyone had ever dreamed of.
“It has created a gold rush that I don’t think we are ever going to see again.”3. September 2008: HTC Dream unveiled
It seems fanciful now, but once, the ceo of Google was a member of Apple’s board of directors.
Eric Schmidt has not resigned from the position until 2009, but his days were numbered as soon as the first Android phone has been announced.
The HTC Dream offered functionality of the iPhone has always lacked, including copy and paste, Street View and multimedia messaging.
And while reviews have been lukewarm – which suggests that he was “best suited for early adopters” – they recognized the potential of a more open smartphone platform to iOS.
Oddly enough, the Dream is in theory capable of supporting “multi-touch” gesture – recognizing how many fingers have been in contact with the screen – but the feature has been turned off.
This is probably because Apple has patented the technology.
When HTC added the feature to follow-up combined in 2010, Steve Jobs was furious.
“I’m going to destroy Android, because it’s a stolen product,” he later told his biographer Walter Isaacson.
“I’m willing to go thermonuclear war”.4. February 2010: Siri, the application published by SRI
These days, Apple spent millions to make commercials featuring Siri and Dwayne “The Rock” Johnson, among other celebrities and co-stars.
But when the virtual assistant was first released on iOS, it has been relatively low-profile application from a fairly obscure research institute in California, which had been part-funded by the Pentagon.
His business model was to charge the restaurants and event promoters a fee for any voice command for the bookings made for their companies, and the plan was to follow-up versions for Android and Blackberry.
But this has changed in the two months after its launch, when Apple bought the technology, reportedly for more than $ 200 million (Â£150).
The application remained live on the App Store until October 2011, an updated version has become an exclusive feature for the launch of the new iPhone 4S.5. June 2010: The first selfie of the iPhone
When the iPhone 4 came out, the critics highlighting its addition of a front-facing camera focused on its use for video calls rather than self-portraits.
Perhaps that was understandable. Although the word “selfie” has already been invented, it had not yet become common.
And while the iPhone 4 has not been the first mobile phone equipped with a camera on both sides – Sony Ericsson has, therefore, in 2003, he cannot claim to have been a driving force in the rise of the selfie culture.
“The iPhone 4 is important that you have a device very easy to use, a large adolescent population with the access to, and an explosion of mobile applications,” said Charles Arthur, author of Digital Wars.
“This is a classic example of unintended consequences.
“Now, the selfie has taken over the autograph.
“Look at the people, at any public event where they are to the meeting of the stars, and they are always trying to get a selfie with them.”6. October 2011: The death of Steve Jobs
When Tim Cook rather than Steve Jobs unveiled the 4S on October 4, 2011, it has faced criticism for his performance. The BBC has even been accused of having “dull”.
This was not obvious at the time that Mr. Cook must have been aware that his mentor and friend Steve Jobs was close to death.
He died the next day.
It is likely that Apple would have collapsed Mr. Jobs returned in 1997 to the company he co-founded, which means he would never have been an iPhone.
Or had he not, by the result remained at Apple, it is possible that the engineers of the company could have pursued a rival mobile phone design based around the iPod click wheel.
Of course, since his death, Apple has yet to launch a product that has come anywhere near the achievement of the iPhone to the level of success, and some wonder if it will ever be.
Mr. Jobs’s last public appearance was at the Cupertino city Council in June 2011, where he asked for permission from Apple to build new headquarters.
The new iPhone will be the first product to be launched on the new campus, in a space called the Steve Jobs of the Theater.7. April 2012: Facebook’s $ 1 billion buyout of Instagram
If ever there was need of the disruptive economic impact of the iPhone, the purchase of Instagram.
The app has been in existence only 18 months at the announcement of the transaction. He had just 13 employees and had been an iOS-exclusive until the week before the revelation.
The takeover provided a boon to both Instagram investors as well as other smartphone-related start-ups in search of venture capital cash.
At the time, many thought that Facebook was wildly too. Now, as Instagram sucks more and more money from advertising off-line media financing struggles worsen, it seems like a bargain.
Other applications which made its debut on the iPhone – including Uber, Deliveroo and Airbnb – have shaken the industry in other ways.
And by one estimate, the total value of the global app economy – including the sale of software, advertising and mobile commerce – was 1.3 tn (Â£993bn) for the last year.8. July 2012: Apple buys AuthenTec
Apple’s $356 million acquisition of control of a fingerprint sensor chip maker in 2012 has caused a particular problem for Samsung.
The South Korean company was already using Florida-the components in its laptops, and had just announced an agreement to add another security product for its Android phones.
But while the idea of frustrating her great rival had probably some call, the greatest benefit of Apple has the ability to launch its Touch ID system in 2013, the iPhone 5S.
The review noted, previous attempts to introduce fingerprint scanning for phones had proved “unreliable, often causing more aggravation than they’re worth”, but the new system works “almost flawless”.
First, the functionality is limited to be used to unlock the phone and make digital purchases from Apple.
But it later has allowed the company to introduce Apple Pay and add security to third party applications without requiring the hassle of typing a password each time.
One of the side effects of the probe’s success is that it may have extended the life of a physical home button on the iPhone.
If the rumors are to be believed, Apple has struggled to replace it with a part that could be hidden under the screen, and may be poised to replace purely and simply with facial recognition analysis on the iPhone X.9. August 2013: Steve Ballmer says he leaves Microsoft chief
In 1997, Microsoft Apple has thrown a lifeline by taking a $150m stake in the company failing.
Apple has returned the favor by launching a product that Microsoft initially failed to understand properly, and then struggled to match.
Chief executive officer Steve Ballmer, the famous laughed at the iPhone’s prospects after he has heard about it.
“That is the most expensive phone in the world, and it doesn’t appeal to business customers because it does not have a keyboard,” he said in 2007.
Six years later, it has announced the takeover of Nokia’s phone business for 5.4 billion euros ($6.5 bn; Â£5 billion) in an attempt to catch the top, only to the amount to be repaid in 2015, after he had left, and his successor has finally accepted that Windows Phone has been a flop.
The irony is that if Microsoft’s stake in Apple had not been sold under Mr. Ballmer, it would now be worth more than $40 billion, and he could have shared his success.
“Like many other people, Steve Ballmer, has completely underestimated the impact of the iPhone,” said Ben Wood from the CCS Insight consultancy.
“His arrogant dismissal has certainly come back to haunt.”10. July 2016: Pokemon Go published
Pokemon Go fever is now well beyond its zenith, and the application most likely to make headlines for a botched event that rare monster sightings.
But his legacy has been to prove that the augmented reality (AR) applications, in which the graphics are mixed in with the real-world point of view – can have mass appeal.
AR goes back to 2009 on the iPhone, when a developer had created an application that shows nearby businesses and other points of interest in Paris.
But he is set to come of age with the imminent release of iOS 11, which includes ARKit – a software that makes it easier for developers to anchor graphics to the world of the beyond, and take into account the lighting conditions.
Several demos released in advance have looked impressive, not least a version of PacMan where you walk through the maze.
The question remains as to whether users will be satisfied with the experience of the action on their iPhones, or if Apple will feel compelled to get out an accompanying helmet to let go of the hands-free.