Pebble’s dead: sale is halted, the software buys Fitbit

As predicted by rumors, the California-based startup Pebble has turned the development of “smart” hours and stopped sales of all devices. Part of the assets of the company bought a Fitbit, primarily intellectual property related to software and platform smart watches. The deal, estimated cost of which is not more than $40 million, did not affect hardware products Pebble. As a result, the brand ceased to exist.

As predicted by rumors, the California-based startup Pebble has turned the development of “smart” hours and stopped sales of all devices. Part of the assets of the company bought a Fitbit, primarily intellectual property related to software and platform smart watches. The deal, estimated cost of which is not more than $40 million, did not affect hardware products Pebble. As a result, the brand ceased to exist.
What will happen with “smart” clock Pebble

On the website of the company can no longer place an order for the wearable device, new supply will be no more. Everyone who did not manage to get the Pebble 2 with the last Kickstarter campaign, and will receive a full refund, this also applies to the buyers Pebble 2 and Pebble gadget Core. Existing smart watches will continue to work. The team mentioned that they will reduce dependence Pebble from cloud services, so that one “perfect” moment they turned into a useless piece of plastic.

Since the first release on Kickstarter, the world has sold more than 2 million “smart” watches Pebble.
And that Fitbit?

In his statement, Fitbit said that the deal will accelerate the development of third-party applications for their own products (this is not supported). Whether to use the operating system Pebble is still unknown. According to Bloomberg, the company was invited to work 40% of the staff of a startup. The proposal to proceed was granted to the developers of the software, as well as several designers of interfaces. The founder of Pebble Eric Migicovsky, most likely, will be joining startup incubator Y Combinator as an Advisor.
Difficult time

Despite the statements of Tim cook on record sales of the Apple Watch, experts say the weak growth of the market of wearable electronics. Fitbit also issued a weak forecast for the fourth quarter. Manufacturers refused to launch new models of smart watches this fall (some of them moved all the plans indefinitely), and Microsoft stopped the sale of their bracelets. To attract the attention of buyers to the fitness gadgets can only a low price tag is a pretty good job Xiaomi, and more recently entered the game Meizu.

Sources: Fitbit, Pebble, Bloomberg