Shares of Nintendo on the Tokyo stock exchange rose by 8 September by 13.2% – from 24 thousand to 695 yen 27 955 thousand yen apiece. The jump in prices followed recorded prior to the rapid growth of American Depositary receipts (ADR) of the company on the NASDAQ – one day these securities went up by 28.79% (from $28,2 to $36,32).
The Wall Street Journal experts attributed the rapid growth in the value of securities Nintendo expected release of the smartphone version of the iconic game character is a plumber Mario.
The developer of games about Mario Shigeru Miyamoto, along with the head of Apple Tim cook took part in the presentation of the iPhone 7 and announced the release of the December 2016 application Super Mario Run. In addition, after the release of the new operating system iOS10 Nintendo will present a set of Mario stickers iMessage. Miyamoto also said that the version of the game will be available for installation on smartphones running the Android system.
On the website Nintendo Super Mario Run named game with Mario is a new type, in which you can play with one hand”. According to the company, the game is scheduled for release December 2016, while the game itself and some content can be downloaded for free, and for extra “features” will have to pay.