“Bashneft” has cancelled the tender for the study of brand awareness

“Bashneft” has decided to refrain from conducting the tender on selection of organization for analyses of notoriety of its brand and relationships with clients, reports “Interfax” with reference to information of the portal of public procurement.

Applications for participation in open request for proposals was submitted before 9 July, to choose the winner, it was planned no later than August 10.

It was assumed that a third-party company will reveal the objective state of “Bashneft” in the industry, making the citation in the media and to the company of the inhabitants of the regions where the company operates (Moscow, Ufa, Sankt-Peterburg, Tyumen, Izhevsk, Orenburg, Yekaterinburg, Kurgan, Samara, Chelyabinsk), the company’s employees and industry experts.

After that Bashneft was supposed to be recommendations for the further promotion of the brand. The initial (maximum) contract price stood at 5.09 million RUB with VAT.

The Russian government intends to privatize the company this year. “VTB Capital”, the organizer of the transaction, in mid-July was sent to the world’s largest oil and gas companies and investment funds proposals for the purchase of 50.1% of “Bashneft”, including state-owned companies. After that, the Kremlin instructed the government not to allow state-owned companies to participate in privatization.

“VTB the Capital” has estimated 50.1% of shares of “Bashneft”, which plans to sell the government, in 306 billion.