The leader of group “Leningrad” Sergey Shnurov
“Burger king Russia” submits the claim to the leader of group “Leningrad” Sergey Shnurova residence of the musician in St. Petersburg, told RBC Director of marketing Ivan Shestov. The company’s claims associated with the poem musician, in which is mentioned “Burger king” and the assertion that the code you once brought to ikot”.
As Shestov says, Cord had no right to use the brand name in his work and even more so to mention it in a negative way. In addition, the “Burger king” think that approval Shnurov as a media person introduce consumer confusion and may negatively affect sales.
In his claim, “Burger king Russia intends to demand from his compensation in the amount of 200 thousand rubles. or publish another poem in which the company will be referred to in a positive sense.
The poem, which caused dissatisfaction “Burger king”, Cord published on 1 August on social networks Instagram and Facebook. The poem tells about different ways of earnings, including the phrase “Burger king promo code more than once brought to ikot”. Only in this Instagram post noted the like icon” more than 50 thousand people.