Vodka brands “Good bear”, “Kalina Krasnaya” and “Staraya Marka” company-owned “Status, began to lose market share. Thus at the end of last year, the brands took three of the five spots among the best-selling. According to “Kommersant”, the decline started after the FSB and the Federal tax on factories in Kabardino-Balkaria, which produced vodka for “Status”.
In February, the company were deprived of licenses. Law enforcement authorities found that the company used the schemes on evasion from payment of excise duty. Vodka “Status-group” was sold at the level of maximum allowed by the state minimum retail price (MRTS) 185 RUB On the excise tax in the cost of the bottle had 100 RUB because of the scheme, the company has managed to remain the only market player which could sell vodka at the level of MRC.
How to write “Vedomosti”, the plants on which the audited bottled products Status Group, however, had nothing to do neither with each other or with the company. The sources said that the FSB was acting on behalf of the President of Russia Vladimir Putin. At the same time, as the newspaper, to the Status of tax claims at checking were not. In this case, after inspections it was reported about the suspension of product shipment “Status.”
In turn, a source familiar with the investigation, told RBC that the management of the company will not file charges on the case of tax evasion Kabardian plants. According to her, the company purchased the vodka from the factory, not directly, but through a company-strip, i.e., to prove her awareness and interest in schemes for the evasion of excise taxes is extremely difficult.
According to Nielsen, sales of vodka “Status” peaked in January 2016. The proportion of grade “Good bear” in volume terms over the past year increased from 1.15% to 4.02%, “Kalina red” — from 1.02% to 3.72%, the “Old mark” — from 1.18% to 3.28%. At the beginning of the year, the brands were ranked second, fourth and fifth places in the top five best-selling brands. “Status-group” to the end of last year became the absolute leader on the wholesale market of vodka with a share of 18.4%. In February-March the share of the “Good bear” fell to 3.39%, “Kalina red” — to 3.24%, the “Old mark” — to 3.03%.
According to “Kommersant”, “Status” was unable to compensate for the volume dropped. The company was negotiating with the bottling of “Tatspirtprom”, but he refused the contract. Since the end of February the guelder-rose red” and “Old stamp” release Ossetian company “right Bank” and “View”. According to the head of a major distribution company, the volume of the backorder on these brands is since 70-80%. In a press-service “, Dissi,” the newspaper said that the stores continue the delivery marks the “Status” but did not elaborate on how the volume in question. In “the Magnet” difficult to say whether the network continues to cooperate with the company.
“Kommersant” also noted that the decline in the proportion of “Status” could have a positive impact on the production of other Russian vodkas. According to Rosstat, in April, the production of vodka in Russia increased by 30.4% to 6.5 million decaliters, and in General for the first four months of the year — by 3.9% to 16.5 million has given. In conversation with the newspaper top Manager Roust said that this result could positively impact the problem of “Status”. In the report the company last week talked about signs of improvement in the dynamics of the orders in the second quarter. The drop in sales in the second half of 2015 Roust associated with the “attack” cheap product “Status-group”.
As previously wrote RBC, the name of the main beneficiary “Status group” is not disclosed. The company pointed out that the owner is a famous businessman. Three sources in the alcoholic market from among the top managers of private companies in 2015, told RBC that the creation of the “Status group” is former co-owner of “metalloinvest” Vasily Anisimov, the billionaire (56-e a place in rating Forbes with a fortune of $1.2 billion). Thus the businessman told RBC in October last year that it was exploring the alcohol distribution market, but decisions about investments, purchases of specific companies or brands were not accepted.