iPhone, iPad and strap: what Apple presented at the presentation on 21 March

Budget iPhone with powerful “stuffing”, the new iPad with a stylus that cheapened the Apple Watch with an innovative strap and other premieres from Apple – in the gallery RBC

iPhone SE

The main novelty of the presentation was the new four-inch iPhone model — iPhone SE. She combined the design of the iPhone 5S and the “stuffing” of the sixth generation iPhone (the A9 processor, 12 MP camera, etc.). Presented the device Apple’s Vice President Greg Joswiak (pictured). In USA iPhone SE will go on sale in late March, in Russia — in early April. The price of a smartphone in Russia will amount to between 37 to 47 990 rubles 990 rubles depending on memory capacity — 16 GB or 64 GB.

The new iPad Pro

Apple’s Vice President Phil Schiller announced the 9.7 inch iPad Pro. As a 12-inch model, the new tablet can work with a proprietary stylus and removable keyboard from Apple. An important event was the appearance of modifications with 256GB of memory. The new iPad Pro will be from 52 to 87 990 rubles 990 rubles. the Exact date of the beginning of sales of the tablet are not yet known.

New straps and the price for the Apple Watch

Apple has not yet introduced the second generation of smart hours Apple Watch. However, company CEO Tim cook at the presentation on March 21 noted that the device has become the most popular gadget in its segment. To whet the interest of fans of the Apple Watch, he announced the release of one more line of watchstraps from an innovative nylon material different colors. In addition, cook announced lowering the cost of the device by $100 (to $299 in the US).

Robot Liam and processing iPhone

Apple’s Vice President Lisa Jackson at the presentation spoke about the company’s commitment to meet the highest standards of environmental protection. The proof is a robot named Liam, who is able to dismantle the old iPhone and use their parts in production of new smartphones (photos on the screen behind Jackson). Processing, and transition to renewable energy is the direction that Apple pays special attention, said CEO Tim cook.

Dr. Apple

Most of the presentation 21 March was devoted to new products of Apple in the health sector. For example, chief operating officer of the Corporation Jeff Williams spoke about the framework, Care Kit, which together with the previously presented Research Kit allows doctors and scientists around the world to develop applications for the prevention and treatment of dangerous diseases.

iOS in night mode

New version of mobile operating system from Apple allows users to work in a special night mode: the OS itself understands, what the screen brightness is optimal for a specific point, and adjusts to ambient conditions. Also in OS-improved mechanisms to protect user data. For example, access to your notes the owners of mobile Apple devices can protect individual touch of the Touch ID sensor.

New for TV

Apple CEO Tim cook also spoke about the updates to Apple TV. In particular, on the main screen, users can now conveniently sort your content into folders. In addition, they will be available to function simultaneous viewing of several video tapes.

iPhone SE

The main novelty of the presentation was the new four-inch iPhone model — iPhone SE. She combined the design of the iPhone 5S and the “stuffing” of the sixth generation iPhone (the A9 processor, 12 MP camera, etc.). Presented the device Apple’s Vice President Greg Joswiak (pictured). In USA iPhone SE will go on sale in late March, in Russia — in early April. The price of a smartphone in Russia will amount to between 37 to 47 990 rubles 990 rubles depending on memory capacity — 16 GB or 64 GB.