Auchan will launch a new store chain in the drogerie format. About this “Interfax” said a source in the retail market, as well as another source familiar with the company’s plans.
Auchan plans to adapt to the Russian market its Italian network Lillapois. The assortment of a retailer in Russia have already been identified, notes “Interfax”. The first three store the new network, according to the Agency, due to open in the coming months.
This information also confirmed the source of RBC familiar with the situation. Auchan plans to launch in Russia Lillapois network also knows the source of RBC from a competing network. To receive the operative comment in the Russian division of Auchan failed.
One of the largest networks of drogerie format (the so-called small shops with non-food items, in particular cosmetics, perfumery, means of hygiene, pharmaceuticals, etc.) in Russia is a “Magnet cosmetics”. The country has more than 2.1 thousand such stores.
Lillapois stores specialize in products for the home and personal care. Lillapois cooperates with companies such as Garnier, L’oreal Paris, Pupa, I Provenzali. On the website Lillapois said that the first shop of the network was opened in Italy in January 2014.
In Russia, Auchan operates 86 stores, including 56 hypermarkets classic “Auchan”, 24 hypermarkets “Auchan city” and six hypermarkets “Our rainbow”. In the ranking of the largest retailers in Russia, prepared by the company “INFOLine-Analytics” revenue “Auchan” is estimated at 338 billion rubles, he ranks third after Magnit and X5 Retail Group (a network “Pyaterochka”, “Perekrestok”, “Karusel”). French group Auchan with the total revenue of €53.5 billion and operates in 16 countries around the world, its network consists of 1657 shops.