The TOP 5 most used apps Ukrainians entered: Viber — used by 97% of the Ukrainian audience, Chrome — 91,1%, YouToube — 90%, Gmail — 82,5%, and Facebook amounts to 76.9%. This is evidenced by Cantar TNS CMeter Mobile.
A leading analyst of the company “Google Ukraine” Elena Curly said that in 2017 the number of downloaded apps from Google.Play has increased by 33%. An average Ukrainian user uses app 2 hours and 18 minutes a day.
In addition, “Google Ukraine” predicts that by 2025 the number of mobile users grow up to 4 times. In the first half of 2018 smartphone penetration in Ukraine amounted to 57%. This was reported by a leading analyst of the company “Google Ukraine” Elena Notched at the Google Day in Kiev on November 22.
“The online audience in Ukraine is actively growing, including an increasing number of Internet users using mobile devices. Although the rate of 57% penetration is lower than in Europe. However, an increase 4 times by 2025 is expected due to the active penetration rate of mobile Internet after the introduction of 4G and the saturation of the market of accessible smartphones,” — say in “Google Ukraine”.
At the same time, in Ukraine, the dynamics of the increasing number of queries from mobile phones in 2018 showed an increase of 61% in world the figure is 50%.
According to General Director of “Google Ukraine” Dmytro Sholomko for the year of the Google.Pay in Ukraine, the number of payments through the app has increased 90 times. According to him, Ukraine is in the TOP 5 most active countries.
45% of Ukrainian Internet users aged 16-34 years use to find information in the smartphone.
We will remind, according to research by Google, 30% of Ukrainian consumers buy clothes and shoes online.
Most purchases (82%) were made via the web site, but the study showed the growing role of mobile in the purchase process. Mobile devices, analysts say Google is especially popular among young people. So, 47% of respondents aged 16 to 24 years used only mobile devices
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