Apple Inc. in recent weeks, have cut orders for the production of all three new smartphone models — iPhone XS iPhone XS iPhone Max and XR, according to The Wall Street Journal.
Particularly dramatic has been the decline in orders for the budget iPhone XR. Production of this model cut by a third from the originally planned 70 million devices.
According to sources, the problem arose because of the difficulties with forecasting demand for new models.
“The more choice you provide, the harder it is to predict who will buy these devices,” said CEO of consulting company Sequent Learning Networks, Steven Haines.
The problem is compounded by the fact that in addition to new models in the sale are still the device of the previous model series.
As a result, the parts suppliers for Apple has lowered its forecasts of quarterly financial indices, which dramatically affected their capitalization. Last week, shares fell such suppliers as Qorvo Inc., Lumentum Holdings and Japan Display.
Apple’s shares in the previous auction on Monday, the cheaper by 1.6%. Last month the capitalization of the company dropped nearly 12%, to $918 billion.
As reported, Apple for the year sold 2 billion devices on iOS. Thus, in the fourth quarter of the 2017-2018 financial year, the company increased its net profit by 41%, revenue 20%, the results are largely a record for July-September.
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