Apple tells us why iPhone and iPhone XS XR called that way

Senior Vice President of worldwide marketing Phil Schiller explained what do the letters R and S in the names of the new smartphones.

Senior Vice President of worldwide marketing Phil Schiller explained what do the letters R and S in the names of the new smartphones.

To the start of sales of the new iPhone XR senior Vice President of worldwide marketing Phil Schiller gave an interview to Engadget, revealing some “secrets” of the company. This applies to the letters R and S in the names of XR iPhone, iPhone XS iPhone XS Max.
Why R and S?

Will upset breathless readers: no hidden meaning in those letters no. And actually, it turns out, Apple chose the letters at random: they are only meant to separate the name from the iPhone X, putting on a new generation of gadgets.

And here at Phil Association of not so prosaic. “I love machines and things that can be very fast. The letters R and S often used in names of sports cars to emphasize their feature,” admitted Schiller.

By the way, some of the names of the iPhone still makes sense. The iPhone 3GS (2009 release) S meant “speed” (“speed”), iPhone 4S (2011) — Siri, and the iPhone SE (2016) — Special Edition (“special edition”).
Why iPhone XR late?

IPhone sales XR start around the world on Friday (although in the Ukraine they will come later — in early November), but his older “brothers” already being swept from the shelves. To the question why iPhone XR late in the month, Phil Schiller said Apple’s signature phrase: “This is when it’s ready”. This means that the company releases products when it’s ready, and not for the championship.

Source: Engadget