If you think that life today is becoming saturated and active, then you are not alone in their feelings. Having access to almost any information in one or two clicks, we think that it simplifies life and creates a feeling that we can make the day much more than before.
As a result, consumers around the world are struggling to keep pace with the constantly accelerating time and evolution of technology. Any ways to simplify the process or automation come to the aid of the consumer to make his life easier. The task of the companies in the goods market (FMCG) is not in how to adapt their products and solutions under the rate of evolution, and how to stay ahead of the pace, understanding how consumer demand is changing and what solutions will be needed.
When it comes to comfort, the first thing that comes to mind is the concept of small format retail stores and accelerating the development of e-Commerce. Small but udalenky
Of course, the concept of convenience is not limited to the format of the store or virtual shelf. Consumers also form the landscape of retail. According to our research of Retail growth strategies, 46% of consumers consider shopping to be a chore. This is not surprising in the conditions of permanent employment traffic transport and a small living space. As a result, instead of large purchases consumers began to shop more often and buy less and only what is necessary here and now. So, 10% declare that they buy only what they need to prepare meals for today. This trend indicates that the offline environment need to react quickly and to adapt to consumer demand.
25% of sales and 70% of travel shopping in the FMCG market accounts for small formats
Physical stores won’t disappear from the life of the buyer, but the large format store in the long term will lose its popularity because of the difficulty to reach and inconvenience to find a product quickly. In contrast, stores located in densely populated areas, places where transport with the convenient service of self will continue to grow in popularity. We are already seeing this trend on the market in some regions. Worldwide small formats record more intensive growth in comparison with large stores. Data of retail audit show that 25% of sales and 70% of travel shopping in the FMCG market accounts for small formats is proof that small shops fall exactly on target and meet the needs of those looking for convenience. On the way to omniconnect
Undoubtedly, digital technology will constantly move the retail side of omniconnect. Even in those areas where online sales are still poorly developed, for example, selling food via the Internet. According to the annual study of E-commerce, 26% of consumers in the world buy fresh food online, which is 15% more than in 2016. But no matter where and how consumers buy products, they expect to get a pleasant and comfortable experience from the purchase. Whether it’s a large hypermarket, small shop at home or online shelf, the buyer must accompany the user-friendly navigation, quality service and technological solutions that will provide convenient, simple and useful purchase.
26% of consumers in the world buy fresh food online
In the future the buyer will be rejected from the usual purchases and the transition to the order list automatically generated for you, artificial intelligence, augmented reality and other technologies, and it is the way of the future. Technology will provide a unique experience to the buyer regardless of where the purchase is made in store, on the go or at home with delivery or easy collection service.
Yes, omnichannel and online retailers have opened the doors to the world brands to the ocean of possibilities and provided to the consumer is endless and sometimes excessive selection of products. And will benefit those manufacturers and retailers who will be able knowledge of fast changing consumer and his habits to become a more comfortable and easy buying experience. There is much speculation that the FMCG will develop exclusively online, as the demand for convenience speaks in favor of e-Commerce. Many believe that the development of e-commerce bad for offline retail, but we see here only. “Easy” solutions can significantly increase the demand for offline stores. Think about a cashless and contactless payments service for pre-order item and pickup from the store. The demand for brick store will always be, but will become mandatory Omni-channel retail presence.