British luxury goods maker Burberry has announced that it will stop the practice of burning of unsold goods, with immediate effect.
The fashion brand also said that he was going to stop using real fur in their products, and the phase of the current articles of skin.
In July, an earnings report revealed that Burberry destroyed without the sale of clothing, accessories and perfumes to the value of £28.6 m in 2017, to protect their brand.
Environmental campaigners responded angrily to the news.
At the time, the retailer said that in 2017 had been unusual, since they had to destroy £10m worth of old perfume of the products after the signing of a new agreement with the company Coty.
Fashion brands including Burberry and destroy unwanted items to avoid being stolen or sold at a low price.
Burberry currently used in rabbit, fox, mink and Asian racoon fur in their collections, but it’s going to stop using them in the future.
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Burberry said that already reused, repaired, donated or recycled without selling the products, but will continue to increase these efforts.
The retailer has initiated a collaboration with the sustainable luxury of the company Elvis & Kresse in the past year that will see 120 tonnes of leather cuts are transformed into new products over the next five years.
At the same time, Burberry also established the Burberry Material Future of the Research Group with the Royal College of Art, to invent new sustainable materials.
“The modern luxury means to be a socially and environmentally responsible,” said Burberry chief executive Marco Gobbetti.
“This belief is fundamental for us in Burberry, and key to our long-term success. We are committed to apply the same creativity to all parts of Burberry as we do for our products.”