With its huge architectural masterpieces, built at eye-watering cost for the home to some of the world’s greatest tech brands in Silicon Valley is certainly doing a good job of making himself look important.
But the largest companies to extend their reach in the public sphere, it is the sharing of our personal data a fair price to pay for the services they provide?
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Remember the days when Google was “just” a search engine? When Facebook was just a way of catching up with your distant friends? And when Apple was just a fruit-only joke – a computer?
Now, these same brands are also involved in the health care, education, payment systems, community projects and more and more political.
This week’s Tech Tent podcast, author and futurist Lucie Greene told me that she thinks it is time that the tech giants face a little bit more attention.
Big-brand name ”worship’
“I think for a long time, we were a little in awe of those companies that have grown so rapidly and have been such a success,” she said.
“For a long time, these guys have been displayed with a not-really-criticism of the lens, from my point of view.”
You only have to attend a product launch (or view the live video stream) to see the worship, with these brands are considered by many to.
And why companies invite someone who does not share this enthusiasm?
They are likely to be people who will ask more critical questions – the questions that a multi-billion-dollar global company should probably have a duty to respond, if they are on his political ambitions or his treatment of factory workers.”Anti-media”
Facebook and the Cambridge Analytica data scandal may have shined a light on what goes on behind those brilliant campus of windows, but in spite of their public proclamations, Ms. Greene believes that the giants of technology continue to move away from the transparency.
“In a lot of ways, their attitude towards the media is really very similar to [the President’s] Trump,” she said.
“There has been a lot of controversy in the united states in the last week about Trump anti-media position. But the really big tech is much more anti-media and presents more of an existential threat, if it was Peter Thiel, the closure of a media publication he disagrees with, mostly, or Google and Facebook to become the media, replacing the media.”
Charlotte Jee, editor-in-chief of the news site Tech World is in agreement.
“High-tech enterprises, such as to give access to who they want and that will be nice,” she said.
“They should be held accountable, but they certainly don’t try to avoid it.”Also on the podcast this week:
Mark Ward explores the murky world of the “profound wrong”, and how they could make the false information more difficult to identify
And we discuss Huawei’s response to the announcement that Australia plans to ban work on her new network 5G