Marvel’s latest superhero movie Ant-Man and Wasp is hitting US cinemas this Friday.
While it may be surprising in 2018, this is the first Marvel Cinematic Universe film to have a female character in the title – the Vespa is a woman.
Marvel Studios president Kevin Feige announced last month in order to have more female superheroes than male.
This is a huge change for a franchise that has previously been criticized for its lack of female representation.
In 10 years, and 20 MCU film so far, not a single film has been conducted or directed by a woman.
They were fronted by men or adopted the Principle of Smurfette.
The Principle of Smurfette typically describes a cast composed entirely of men, a woman, as the Black Widow in The Avengers.
Marvel was criticized for the character of Black Widow, two of the original Avengers do not have a stand-alone movie (eye of the hawk has not had one) – the first one was announced at the beginning of this year.The myth of the impossible, the film’s female’
In 2015, leaked Sony e-mail from Marvel Entertainment CEO Isaac Perlmutter under the Female subject “Movies” were made public.
In one of them, Isaac called the name of the movie Elektra “a bad idea”, Catwoman is a “disaster” and Supergirl’s “other disaster”.
The e-mail suggested that women-led superhero movies are not successful.
“There is insufficient evidence to say that there were some real stinker films,” says Rebecca Sutherland Borah, a professor of English at the University of Cincinnati and a self-confessed Marvel fan.
“So you could kind of line because they do not work, and Perlmutter and the company has used this as a mantra that there can not be a female superhero movie.
“But if you look at why they have not done very well? It was a terrible script, they do not have enough money in the budget, and there was no CGI at the time to really do this right.
“Thank God for the Lag In, and Wonder Woman. That just blew out of there.”
When Wonder Woman, released last year, Marvel, the rival of the superhero stable, DC, has challenged the expectation that women-led films were not profitable.
Not only has it become the highest-grossing superhero origin movie of all time, he also earned the biggest US opening weekend for a female director.
Marvel female-led movie, Captain Marvel, will be released in 2019, and while Marvel’s Kevin boss, insists it has been in the works long before Wonder Woman, which has previously accredited the DC to break the barrier.
However, Wonder Woman is not the only film that showed the profitability to be more inclusive.
Melissa Silverstein, founder and editor of Women and Hollywood, says that the success of the Black Panther was a key factor.
“We have not only in need of white male superheroes in our lives, we need all types,” he told Newsbeat.
“I think that Marvel Studios understands business-wise and this is good for them.”The larger image
The lack of female representation in the film is not just a Marvel problem.
The top 100 US domestic grossing films, women accounted for only 16% of all directors, writers, producers, executive producers, editors and directors of photography.
In those same movies, the 24% of the protagonists are women and only 32% of all the female characters were BAME – black, Asian and ethnic minorities.
“The numbers are still incredibly low,” says Melissa.
It seems that movies like Ant-Man and Wasp, Captain Marvel and the future Black Widow movie are just the beginning for female representation in the MCU though.
Kevin Feige has told the BBC that another female-led film is “definitely a kind of works” in the form of a Muslim superhero Ms Marvel.
He has also promised last month that he had hired “a heck of a lot more” female directors, following the recruitment of Anna Boden as Marvel’s first female director.
Melissa believes that Marvel has “an opportunity to change in an instant” when hiring women.
“By making such decisions, that change the rules of the game for all”.More work to do
While the topic of female representation is one that could be seen simply as “fashionable” at this time, Melissa says she is optimistic about Marvel’s push towards greater inclusion.
“There is no reason for me to say that it is not real,” he told Newsbeat.
“I’m optimistic, but I am also realistic. We must be aware and careful, and hold people accountable.”
Rebecca is just as full of hope, but believes that there must always be room for more representation.
“You can’t just say the box is checked that does not work. Must go forward, must keep evolving.”
They call me Captain Marvel.
A shared post from Brie (@brielarson) on Jul 23, 2016 at 7:33pm PDT
The end of the Instagram post by brielarson
Melissa adds a real sign of progress would be for the “female movies” to be allowed to fail in the first place.
“We need to be able to have women at every level of the company to make a movie that does not do as well as expected, and still get the next job, just like men.
“We were in a world where we need support for the women, because there are so few women.
“I’m looking forward to the day when this is not something that needs to be said more.”
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