The expensive brushes at hand, a luxury mascara budget-friendly concealers – make-up lovers all have their own tips and tricks.
Millions watch YouTube videos, beauty tutorials every day. Watch vloggers to empty the bags after their last shopping haul, expertly applying eyeliner or chatting about trends has become a favorite pastime.
So, BBC News application, how much we spend on make-up and how YouTube stars influence what we buy? 1. The country that spends the most on make-up?
By 2017, global sales of color cosmetics reached £34bn ($45.5 billion). That includes something from blushers and bronzers face powders and lipstick.
Looking good is a big deal.
Market analysts Mintel estimate that sales will increase by 6% by 2018, with the united states predicted to spend the most amount of make-up to a £9bn ($12.1 billion).
Japan and South Korea feature in the top five. The two countries ‘ cosmetics market is valued at an estimated amount of € 4.8 billion ($6.4 bn) and £1.6 billion (€2.2 billion).
J-Beauty and K-beauty, the two countries in the beauty industry, are responsible for bringing new and innovative products on the market, from the snail-extract cream the sheet masks. 2. How many YouTube tutorials we watch?
Up to now, in 2018, people have looked at (on average) over a million beauty videos on YouTube each day.
Cosmetic companies are teaming up with YouTubers in an attempt to reach young consumers.
Sending samples of products to vloggers, the purchase of advertising in the fan-favorite tutorials and using YouTube stars as brand ambassadors, are some of the tactics used by beauty brands to get their products noticed.
L’oréal Paris has recently introduced YouTubers like Rosie Bea and Jennie Jenkins in a campaign for its True Match foundation.
MAC Cosmetics has also signed Patrick Starrr, with more than 3.8 million subscribers YouTube, for the launch of five make-up collections.
The end of the Youtube post by PatrickStarrr
If YouTubers receive payment or free products in exchange for a post, they must inform the relevant platform to download the video. In the united states, a partnership must also be explicitly labeled as a “ad” or “sponsored”.
In the united KINGDOM, the Committee of Advertising Practice said that the product placement in a make-up tutorial should be reported in the text on the screen, or by the vlogger explaining that they have been paid to talk about a certain point.
Instagram influencers are also required to tag business partners in posts or stories they might have been paid, or that contain product placement.3. Which are the most popular beauty vloggers?
The most popular in the world of the beauty vlogger is Yuya, a 25-year-old Mexican beauty expert with more than 21 million subscribers.
UK-based Zoella is the second most popular beauty vlogger, with 12 million fans subscribed to his YouTube channel.
With covers of magazines, on the extent, the beauty of the beaches and book deals of their name, it seems that the beauty of the influencers’ influence is on the rise. 4. Who buys the most make-up?
Young women aged 16 to 24 years were more likely to have bought the face makeup in the last year in the united Kingdom, Germany, France, Italy and Spain.
Young Italian women surveyed by Mintel, 95% have purchased face, makeup, and the concealer is the most popular product.
The customers hand over their money for the latest beauty buys from a young age.
According to the National Bureau of Statistics, from seven to nine years, girls in the UK spend an average of 20p a week on cosmetics and toiletries, amounting to £1.70 for girls aged 13 to 15. However, boys of all age groups spend less than 10 pence per week on these items. 5. The biggest brands
More than ever spent on beauty products, big brands in the battle to catch the attention of new potential customers.
In 2017, the world’s most valuable cosmetics brand has been L’oréal, with a turnover of £21.4 billion dollars (28.6 billion euros).
It was followed by Unilever, Procter & Gamble, and Estee Lauder – companies that own makeup brands such as Bobbi Brown and Clinique.
The L’oréal Group is today the largest cosmetics company in the world, which has acquired brands such as Nyx Cosmetics and Urban Decay. A liquid lipstick and eye-shadow palettes are the hallmark of many YouTube tutorials and Instagram snaps. 6. The most popular products
In Britain, the most popular colour cosmetics for the facial make-up products.
Most of the expenditure of the beauty in the last year, complexion, correctors and powders, according to market researcher Kantar Worldpanel.
The makeup primers and highlighters, used to accentuate features such as cheekbones, are growing in popularity as young women pick up tips for their YouTubers favorite.
Charlotte Libby, the global colour cosmetics analyst at Mintel, said: “The growth in the number of video tutorials available has created a generation of users who are confident and experiment with makeup.
“Young women have adopted new products, and we are confident of bringing them into their repertoire of products; the level curves, cooking, baking, and flash are all professional make-up techniques which have made their way into the consumer market thanks to YouTube tutorials.”
Growing up with vloggers and photo filters, a young make-up lovers are looking to create a selfie-ready look at home.
However, it seems that customers still value to go in stores and try new products for themselves. This year in the April 8, 2018, only 20.8% of the spending on the cosmetics market in the UK was online.