Complaints have been filed against Facebook, Google, Instagram and WhatsApp within hours of the new GDPR-data protection law in force.
The companies are accused of forcing the user to use the consent for targeted advertising, the services.
Privacy group noyb.the eu, led by activist Max Schrems said that the people were not given a “free choice”.
To change when the complaints are dismissed on the ground that the be forced to of the sites may be, how they work, and you could be punished.What is the Problem?
The General Data Protection Regulation (GDPR) is a new EU law that changes may be collected as personal data and uses. Also companies based outside the EU must adapt to the new rules, if their services in the EU.
In the four complaints, noyb.the eu argues that the designated company for the breach of the GDPR, because they have adopted a “take it or leave it”.
The activist group says, must agree with the customer that their data is collected and used for targeted advertising, or you delete your accounts.
This, the organization proposes, falls victim to the new rules, because people are forced to accept wide-scale data collection in exchange for the use of a service is prohibited under the GDPR.
“The GDPR explicitly allowed any data to be processed is strictly necessary for the service, but the data must, in addition, can use for advertising or sell to the user opt-in-consent,” said noyb.the eu said in a statement.
“GDPR is very pragmatic on this point: what is really necessary for an app is legal without the consent of, the rest is in need of a free ‘Yes’ or ‘no’ option.”
Privacy advocate Max Schrems, said: “Many users know that this is annoying, pushing people is forbidden to a consent actually under the GDPR, in most cases.”
The complaints were filed, out of four EU citizens with the local Supervisory authorities in Austria, Belgium, France and Germany.
Analysts and regulators were expecting complaints to be filed shortly after the introduction of the act, such as organisations and data protection specialists argue over how the law should be interpreted.’Fines’
Some companies based outside the EU, temporarily blocked, to avoid their services in the whole of Europe to fall victim to the new legislation.
However, others like Twitter detailed controls, which people who opt-out of targeted advertising have been introduced.
Companies that fall foul of GDPR can be – in extreme cases – to a fine of more than £17m.
Facebook said in a statement that he had spent 18 months preparing to ensure that it meets the requirements of the GDPR.
Google and WhatsApp have not responded to the BBC request for comment.