The united KINGDOM is the largest coffee chain Costa Coffee said it will recycle as many disposable cups as it sells by 2020 to reduce landfill waste.
Under the regime of 500m cups of coffee per year should be recycled, including some sold by rivals, he said.
It will encourage the waste collection companies to collect the cups by paying them a fee of € 75 per tonne.
About 2.5 billion disposable coffee cups are thrown away each year in the united KINGDOM, and almost all the 99.75% are not recycled.
They have a mixture of paper and plastic in the inner lining designed to make both heat and water resistant.
Conservationists have welcomed Costa move.
Costa said that “misconceptions” had been raised about whether a cup of coffee might be recycled because of the layer of plastic that had “already been considered as difficult to separate”.”Financially attractive”
However, the channel has more than 2 380 branches in the UK, said: “The real problem lies in the collection of the cups after they have been disposed of properly.”
Costa and other coffee chains have recycling collection points for cups in their branches, but most of the takeaway coffee are consumed elsewhere, including in the offices and in the street.
Part of its new plan for Costa will have to pay a fee of € 75 for the collectors of waste for every tonne of cups collected.
As a result, companies will get on average £125 for each ton of cups they collect, from £50 – an increase of 150%. However, £5 per ton, go to a company that will check the system is running as it should.
The idea is to make it “commercially and financially attractive” for the waste collectors to put in place the necessary infrastructure to manage the cups – from the installation of collection points in offices and elsewhere, to sort them and take them to recycling plants.
Five waste collection companies have been involved in the development of the new scheme, Veolia, Biffa, Suez, Grundon and the First few kilometres.
Grundon, sales and marketing director, Bradley Smith, said Costa was to help create the conditions where paper cups could become a valuable recycled material.
“It allows you to increase the stability and confidence in the market, which will help the waste management companies such as Grundon to extend paper cup recycling service to other customers,” he added.
Welcoming the announcement, Gavin Ellis, co-founder of the environmental charity Rumor said that there had been a significant increase in the UK recycling facilities in recent months, and “the biggest challenge now is to ensure that the used cups are collected and to recycling plants”.