Starbucks executive chairman has declared that he is “embarrassed” by the recent allegations of racial profiling in the society WE cafes.
Howard Schultz’s comments came after Starbucks announced it will close stores on the 29th of May for the whole of the business, “racial bias training.”
The initiative is a response to the arrest of two black men for the intrusion in Philadelphia, Starbucks, last week.
The two men were waiting for a friend when the manager called the police.
“I think that what happened was wrong in every single level,” Mr. Schultz told CBS News on Wednesday.
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“The announcement we made yesterday about the closure of our stores, of 8 000 stores closed, to do a lot of training with our people is only the beginning of what we will do to transform the way we do business and educate our people on the issue of prejudice.”
The former CEO of Starbucks, added that the company is working with the NAACP and the Equal Justice Initiative to assist the efforts of the company to reduce the prejudices among the employees.
“There is no doubt in my mind that the reason why they [the police] were called was because they were african-Americans,” he said. “This isn’t Starbucks.”
The coffee of the company has since apologised about the incident, as protesters called for a boycott of Starbucks.
Mr. Schultz stated that the two black men of Philadelphia can also work with Starbucks in the future.
According to Schultz, the director of the store who called the police, said she is “interested” in speaking with the two men. He added that this could be a “unique opportunity” to be reconciled.
“Maybe something good can come out of this and I want to say, this has highlighted to us that we still have work to do as a society.”
Days after Starbucks has apologized to the Philadelphia, men, mobile phone footage emerged of an apparent race-related incident in a Starbucks store in California.
Brandon Ward, a black Starbucks customer in Torrance in southern California, has posted a video on social media purporting to show an incident in January, in which it was forbidden to use the toilets, despite being a paying customer – all-in-one white man who had not bought anything has been permitted to use the facilities.
Mr. Schultz told CBS that it was possible that the Philadelphia incident was not “isolated” and the company would continue to examine its policies. The “Race”
In 2015, a Starbucks public relations campaign to encourage customers to discuss issues of race backfired, when the company’s large-scale has been widely mocked.
The launch of the “track” of the campaign, Starbucks had said it wanted to engage clients in a conversation about race in spite of the protests about police african-American communities.Starbucks #RaceTogether campaign mocked online
He has been involved in barista scribbling of words “Running Together” on cups, and the attempt to “engage customers in conversation through the Whole Race of stickers available in a selection of stores, Starbucks said.
But instead of the hashtag #racetogether has been hijacked on the social media and the campaign became the subject of many criticisms.