Hinds: “Rock ‘n’ roll is not cool’


It is mid-afternoon on a cloudy Tuesday in January – and Hinds are hungover.

The party of Madrid, the band has order a late lunch of French fries and a round of coke to get through our interview, after having debuted three new tracks from incoming second album, I Don’t Run, in a secret concert in London last night.

In the afternoon – no, wait, tomorrow – was concluded at one of the capital’s many karaoke bars with the drummer of Amber apparently stealing the show with his rendition of Estelle’s American Boy.

It is fair to say that the Spanish rockers – currently, one of Radio 1 DJ Annie Mac’s latest hottest Record picks – enjoy your travels to the united kingdom.

“I can’t wait to go back and do some shows,” says singer/guitarist Ana.

“In the decade of Hinds we are accustomed to be here all the time and yesterday was a total tease.

“It’s weird because we feel like in Spanish that can be, but you really feel the heat in the uk.”

“Is the house”, adds his composition partner in crime (and FRIENDS) Carlotta.

“In Spain they don’t support the new blood as you do, things fresh and youth.

“You made Spain wake up.”

The four-piece embark on a “dream” co-headline tour of the united states with Strokes of guitar hero, Albert Hammond, Jr the end of this month and then in fact going to return to these shores soon for their own tour, from 15 April in the city of Glasgow.

All roads then lead back to London in the month of June where they have been personally invited by Josh Homme of the rock of Finsbury Park, next to the Queens of the Stone Age and friends.

With Keychange pushing for a 50/50 gender split in all festival line-ups for the year 2022, Hinds – along with the likes of Dream of the Wife, and The Great Moon – are leading the charge for women rock stars, whether they like it or not.

So are the band – which is observed as a national women’s strike in Spain for the International Women’s Day – feel any added pressure to fly the flag of the guitar-wielding girls?

“Not only about the girls,” she shrugs Ana. “In general.

“We always feel like we have to save rock ‘n’ roll! Rock ‘n’ roll is not cool – especially in Spain”.

Carlotta agrees; “Make an effort to has never been great. In the rock ‘n’ roll music that you really have to work hard throughout the set, playing the guitar that you are making a great effort all the time and that is not right – and we accept that.

“But we love it.”

Final Youtube, published by HindsVEVO

Ana adds: “don’t force people to listen to the music made by women, but you have to do something.”

“The guys have been in the music industry and have had years and years of advantage,” Carlotta chips. “So we have time to change and get to 50/50. You definitely can’t do that tomorrow.

“To have a required percentage of women, even as a woman I feel weird about it. I just want to be a human, so in my opinion I don’t know if it is the best way to eradicate sexism.”

“It is a radical way of thinking that in four years, we have to do this”, concludes the bassist Ade.

“Sometimes it’s like “wait a minute” – but after seeing these things work.”


Before the festival season begins, Hinds has the small matter of his “difficult” second album to arrive early next month.

I don’t Run brings all of the same ramshackle jangly pop joy that made the nation’s indie bars and summer camps fall in love with them back in 2016, but now with a new confidence, gained from several years on the road.

They still use all the same influence on the sleeve of your shirt (Arctic Monkeys, The Strokes, The Libertines), as did the album of debut of Leave Me Alone, but this time in a more knowing way.

Talent borrows, genius steals.

“You can say that we’re better at all,” says Ade.

“We have learned. We didn’t know before and now we do.”

Carlotta adds: “I think it’s definitely more strong and more daring, probably because we know what we are doing more and chose this dirt and the sound.

“In the first, it wasn’t like a decision that was 100%, like the 50% choice as we were more ignorant.”

Anna agrees: “That record was our first time, even though we knew that we wanted something that we do not know how to do it or how to express ourselves with the producers.

“We now have more knowledge about how to do things, such as pedals, amplifiers and instruments, and we also know that some of the words to explain how we want to do.”

Ade’s driving bass line in the album opener of The Club helped to ensure the track arrived at Radio 1 as the hottest Record in the world on Monday, while the first single of New For You is just as cheerful.

It is on the track six, Tester, despite the fact that the girls show how far they’ve come musically, without having lost any of its charm as the Amber changes time signatures half way through a fast-paced and banger on a strange trip.

The song recalls the good times and (some bad) relationships formed in the central axis of the Madrid indie scene, that is to say, The milky Way – also known as The Milky way, where you normally hang out with other actors, such as The Parrots, Los Nastys, Baywaves and Claudia Vega.

Unlike the petty rivalries of the british pop of the time, bands in the Spanish capital share friends, guitars and, in some cases, even apartments.

Ade explains: “The Madrid style of life on the streets that really helps people to come together and drink, talk and do things.”

“It’s not like you’re writing songs in teams because you are so cold and staying home to make music,” says Ana. “For us it’s like; ‘It’s a good day, we are going to meet? Do you want jam?”

End of the post to Twitter by @hindsband

This year will also see you perform in Spain’s biggest rock ‘n’ roll festival Primavera Sound, so that, incredibly, the first time.

And although for many the struggle for the independence of catalonia, Madrid, the rule follows, Hinds insist that their message is more universal.

“Our audience knows from the way you talk we show that we are not against anything.

“It is more like a space of freedom we try to create – we do not want politicians.”

Having struggled through his second dish of the day, Hinds is preparing to return to Spain, with a final thought for some of the things that are going to lose the majority until you return to the uk.

“We love English breakfast when we are hungover,” says Ana.

“Like this morning, that was what we were looking for.”

“And tea,” adds Carlotta. “English tea.”

If this summer goes to plan there will be a lot more complete breakfast are required in all the senses.

Hinds’ new single The Club is now, and his second album I Don t Run is Friday 6 April

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