Sony mobile adds rumble to games and movies

Sony

Sony’s latest top-end smartphone vibrates in time with the Film and TV action scenes and video games.

The Xperia XZ2 rumble tech to fit a function, originally for the company-and a PlayStation Controller.

It is also a “super slow mo” videos with a higher resolution than the Samsung Galaxy S9.

Sony has, however, a pioneer for other mobile phone innovations in the past – including a 4K-screen and seal – only to see its sales still struggle.

In the year 2017, it’s just a Ranking among the 15 best-selling smartphone maker, according to research firm IDC, with a 0.94% market share.

“It is very frustrating when we bring something to the market, the first, and perhaps the competition a year later, and has a kind of the same thing and gets a bit more enthusiasm,” admitted Sony’s senior manager Adam Marsh.

“We are definitely an improvement in how we go to market with the product at this time, to ensure that really understand the consumer, the experience we offer.”
Samsung Galaxy S9 is focused on the camera
Nokia starts “bending” flagship-and Matrix-phone
MWC: Why your smartphone will look so, so?

However, analysts question the attractiveness of the new features and also, whether the company is willing to spend enough to market you.

Sony

“The rumble tech is a bit of a gimmick,” said Ben Stanton from the advice from Canalys.

“I’ve tried it. It makes it more immersive gaming, but I don’t think it works very well in a video context.

“And I don’t think it adds to the value that consumers are looking for in a smartphone these days”

CCS Insight’s Ben Wood added that he thought that the phone is the new industrial design was a great improvement compared to the past, but he also had doubts about the new flagship of the prospects.

“Success often comes down to marketing dollars and a brand,” he said.

“The addition to Apple and Samsung requires eye-watering investment, Sony is always going to struggle.”The higher def slow-mo

The XZ2 other new features center on his camera.

Last year’s model was the first mobile phone to be able to stretch out, 0.2 seconds’ worth of measures to create six seconds of footage in a resolution of 720p.

Samsung made a lot of fanfare, to add a similar feature to its new phones on Sunday.

But Sony has now trumped that by the provision of its 960 frames-per-second film material in 1080p, twice the resolution, which offers its South Korean rival.

It is said, had it has achieved this through the use of a customized version of the Qualcomm Snapdragon 845 chip, its own image-signal-processor-technology.

Samsung

The potential problem for the company, however, is that early reports suggest that Samsung ‘ s version is much easier to use.

“Sony has to optimize not much done to the user interface since last year’ s model, where it was pretty badly executed, and to detect only very hard, the crucial moment,” said Mr. Stanton.

“And Samsung did a wonderful job with AI and image recognition to capture the quick moments has done, as they happen – it is learned from Sony’s mistakes is actually to start a little better, although not technically to such a high standard.”

Another new camera technology in the XZ2 is the ability to record 4K video in a high-dynamic-range-format-meaning-pictures more vivid and realistic to appear when the playback on a compatible screen – as well as 10-bit color.

SNy

The latter feat means that users will be able to tweak the color of the resulting Material with less risk of causing banding and other visual artifacts.

While this is the creators will probably only appeal to a relatively small number of film, it is significant because the company has yet to offer many of its high-end cameras.’Not for sale’

Sony’s mobile division was the only part of the company to report a loss in its last financial quarter and it has been speculated that the company may shut down or sold.

The company is about the change of the chief executive and the new chief Kenichiro Yoshida was previously responsible for the sale of its Vaio PC business and cut the budget of the mobile division.

Sony, however, has denied that it is actively under consideration of the spin-off from or shutting down the device.

Sony

“As you can see from our announcements and presence at the Mobile World Congress, we are fully on mobile,” chief marketing officer Hideyuki Furumi, the BBC said.

“As long as Sony continues to be the electronics store is mobile is of strategic importance because of its R&D perspectives for the deployment of numerous innovative technologies, such as 5G networks, the internet-of-things and 3D sensing.”