An Android smartphone billed as being almost impossible to bend by hand has been added to Nokia’s line-up, along with a simple slider model that plays on the nostalgia of the 1990s.
The flagship of Nokia 8 Sirocco features a steel frame and are proud to be one of the toughest models on the market.
Meanwhile, the 8110 revives the design and the name of a receiver which the famous phrase appears in the Matrix movie.
Analysts say that you should build on last year’s great success stories.
Although the functions of the devices of the Nokia name, they are actually made by the Finnish start-up HMD Global.
The company made a splash in 2017 the Mobile World Congress when they unveiled the retro 3310 feature phone to the more powerful models, and it seems to have tried to repeat the trick in this year’s event in Barcelona this weekend.
“Last year was about the re-launch of Nokia’s smartphone business,” said Ian Fogg from the IHS technology consultancy.
“HMD only began to be distributed at international level in the last seven months of 2017, and, however, during that period he delivered more than 8 million smartphones.
“That means that in terms of volume, ahead of HTC, ahead of Sony, and ahead of Lenovo – all brands that have not had a period of absence in the market.”Steel body
The Sirocco is running a “pure” version of Android Oreo. On the contrary, most of the opponents tend to have their own “skin” property of user interfaces, which is often a source of criticism.
However, the new phone is to reintroduce the Pro Camera mode Nokia used to offer the users, who wanted a full manual control when taking photos.
The decision to have a framework of steel follows a similar choice by Apple for iPhone X, but does so at a significantly lower price. The Sirocco will have a cost of cost of 749 euros ($921; Â£659) when released in the month of April.
“History has shown that a lot of people likes to carry their phone in their back pockets, which has often led to them getting out of shape,” said Ben Wood from the CCS Insight consultancy.
“Therefore, this is an excellent initiative to help your product to stand out from the crowd.”
An option for the use of Qualcomm’s 835 processor instead of the newer and more powerful 845 could deter some consumers.
Despite the fact that both are able to run current games and other applications, the second promises a greater degree of planning for the future and has allowed some individuals taken to introduce new features of its own.
This means that Nokia’s marketing is more likely to focus on the device’s industrial design instead of their capabilities.
“HMD wants to demonstrate that it is able to differentiate its flagship other Android phones and show you can make high-end phones – not just ‘affordable’,” said Carolina Milanesi of the Creative Strategies consulting.
“It’s not only about using a retro of the brand.”Banana phone
HMD also unveiled three other Android phones, but they are likely to be overshadowed by the 8110.
It is a feature phone, meaning that you only have a small number of applications in your Kai operating system.
These include the Wizard of Google, Google Maps and Facebook, but not Twitter, Snapchat or WhatsApp.
The 8110 has a curved design – which led to the original, being nicknamed the banana phone and a keypad cover that slides down.
But unlike the version that appears in the sci-fi movie The Matrix, the cover does not move on its own, but must be moved by hand.
The company told the BBC that this was a deliberate decision to be faithful to the original design. But one of the experts said that it could have more to do with being able to achieve a 79 euros ($97; Â£69) price tag.
“You could argue that he lost a trick by not having the spring,” said Ben Wood from the CCS Insight consultancy.
“But the reality is that if you have to build a phone to a certain price point, the level of mechanical complexity would have become too expensive.
“People love a bit of nostalgia, and the important thing is that it is 4G. That means that it is more widely adopted by network operators than last year 3310, which was originally only 2G.”