A Netherlands-based men’s suit company has faced a social media backlash, in response to an advertising campaign with men embracing.
Suitsupply, an international men’s tailoring brand, has presented its new collection spring/summer 2018 campaign online and in stores Wednesday.
Many of the videos and photographs that showed men holding or touch, as well as the two men kissing.
Some users online were offended, while others praised the campaign.
The spots are gone on show in Suitsupply 91 stores in 22 countries, as well as the company Twitter, Facebook and Instagram accounts.
Many people praised the company’s decision to put the spotlight on male couples.
However, not all agreed. The company has received more critical responses on the social media to put homosexual imagery in its advertising.
NRC Handelsblad, a Dutch newspaper, reported on Wednesday evening that the company has lost more than 10,000 followers on his Instagram profile after the publication of the ads.
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Before the launch of the campaign, Fokke de Jong, the founder and ceo of the brand, said: “The attraction between people is an important part of fashion, advertising.
“A campaign with the attraction between men was long overdue and particularly relevant to our brand.”
De Jong has admitted that the company might receive criticism.
“We believe that there is potential for negative impact, especially in countries where we have a significant presence, which are known for the contrasting points of view.”
It is not the first time that Suitsupply has made the news with their advertising. In 2016, the company has been heavily criticised for “sexist” ads of men playing around on the giant, half-dressed women.
Last year, Suitsupply’s sister company Suistudio launched an advertising campaign that shows women powerful faceless naked men as the objects of the scene.
In the month of April 2010, Suitsupply has been told to remove their “erotic” posters in their shop windows in a west London shopping centre.