YouTube has suspended advertising on the video blogger Logan Paul channel, due to his “pattern of behavior”.
In December, he has been criticized for uploading a video of a dead body registered in the Japan of the so-called suicide forest. He apologized later.
Since his return on YouTube, he has made a video in which he fired a taser gun at a dead rat, and has joked on Twitter about eat capsules of detergent.
YouTube said that its shares could “damage” the whole video-making of the community.
In the wake of the controversial video featuring a dead body, Paul was removed from the Google Preferred program, which sells the premium advertising for the most popular 5% of YouTubers.
This time, he has decided to temporarily suspend all advertising on its channels.”A hazard”
“This is not a decision we have taken lightly, however, we believe that it has exhibited a pattern of behavior in his videos that his channel is not only unfit for advertisers, but also potentially damaging to the whole community of creators,” the company said.
On the 1st of February, YouTube ceo Susan Wojcicki has said “egregious” behaviour by video popular, bloggers have the potential to cause “significant harm” to the reputation of the platform.
The company has made it a “priority” to develop policies to deal with videographers who would do harm to the reputation of the site.
On his return to YouTube, Paul said: “I know for a fact, everything I do from this point on will get the criticism, he will get a backlash, because I’m a very polarizing guy. Either you love me or you hate me.”